05/18/2022

Google Local Services Ads – The Ultimate Guide

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Google Local Services ads are a great way to expand your reach and foot traffic, as well as convert more customers. Kobe Digital makes it simple to manage your ad.

Google Local Services Ads Management

More than half of searchers will visit local stores within hours of conducting an internet search. Google Local Services ads can help your business rank high when people search in their area for local businesses.

Google Local Services ads let you:

  1. Get in touch with the most locals who are likely to book your services 
  2. Google Guarantee builds trust
  3. Only lead who is interested in your business and services.

Not sure where to begin?

Contact us to get started!

These are the Google Local Services Ad Management Programs:

This is a list that shows the contents of our advertising management plan

Voice search optimization

Voice searches will account for more than half of all online searches in 2020.

Voice search technology is growing in popularity. Your ads should be optimized for voice search.

All Local Services ads at Kobe Digital include voice optimization to connect with more qualified leads. Don’t miss out!

Budget Management

Our paid advertising experts will help you maximize the amount of your ad spending to achieve your business goals.

We make it as simple as possible for you to run your ads. Kobe Digital will do all the legwork so you get the best possible ROI. There’s no need to worry about overspending.

Read the solicitation

Kobe Digital offers ad management packages that include review solicitation via Google Local Services.

88% of customers trust reviews as much as recommendations from their family members. We can help you build the social proof you need to drive foot traffic to your local businesses.

Custom reporting

We offer customized ad reports to ensure you know exactly where your money is going.

We can help you plan and implement any necessary adjustments to your ads campaigns to achieve even better results. To receive monthly cloud updates, upgrade to one of our more aggressive plans.

Local marketing expert

Kobe Digital has a 6-year track record of delivering results to clients. This is a huge help.

Get access to a local marketing expert who can help you make your ads succeed

Geographic targeting

Our advertising software allows you to target your ideal customers with advanced geographic targeting.

Connect to prospects in lucrative areas close to your business. Geotargeting lets you maximize your advertising budget and connect directly with customers.

What are Google Local Services Ads and what does it mean?

Do you have questions about Google Local Services ads? We have the answer.

Google Local Services Ads lets you connect with people looking for your services in their local area.

Google allows users to search for local services. You will get a list of local businesses that offer the service. The next step is to see the PPC ads and Google Maps listings.

People who are interested in your products or services will find your listing. When they see your advertisement, your audience can call you or send a message to Google.

These ads are not meant to replace traditional search ads. The goal of Google-verified businesses is to be placed on Google’s first pages.

These ads are not available in all industries and areas. Google Local Services ads target electricians and locksmiths.

Google Local Services ads may also be restricted to specific areas. This service is currently only available in the most populous cities.

View Google Local Services ads for your area on desktop, tablet, and mobile.

The Google Guarantee badge

The Google Guarantee badge is one of the most prominent features in a Google Local Services advertisement. It will help you build a strong reputation among your audience.

To earn this badge, you must pass Google’s background checks. Your business must have all its paperwork up to date.

What exactly is the Google Guarantee?

Google will pay customers who aren’t satisfied with the work of a business if they don’t like it. Google may use the job invoice to reimburse customers who received poor service from a company.

This coverage does not include future projects, damage or property, dissatisfaction with provider responsiveness, cancellations, or other types of projects.

If your company offers quality service, you don’t need to worry about making claims. People will book your company with greater confidence because they know that Google will back you in case of an error.

Application process and guidelines for Google Local Services

These are five steps to get you started with Google Local Services ads. We will help you with every step, from ad creation to monitoring, when you become a Kobe Digital partner.

1. Confirm your eligibility

Before you start getting ahead of yourself, ensure that you verify that your business is eligible for Google Local Services ads.

Check your eligibility by visiting Google’s Local Services sign-up page. Once you have confirmed your eligibility, you are ready to move on to the next stage.

2. Make a business profile

Next, create your business profile. This will affect where your ad appears when searched for.

Kobe Digital will help you create, apply and optimize a business profile.

The jobs available in your Local Services area will be determined by your profile. If you lie about the services you offer, you’ll lose money.

It is important to specify where you are looking to find leads.

You can edit your profile to modify your weekly budget, job type, and service areas as well as business hours.

3. Enter your license and insurance details

Google will only allow legitimate businesses to place a Google Local Services ad. All paperwork related to your business must be current and accurate

Google will also ask you for details about your general insurance.

4. Set your budget

Google Local Services ads function the same as PPC. To decide how much money to spend on ads, you must establish a budget. You can adjust this budget as you need.

Customers who call or message you are the only ones you pay. Your budget should be based on how many customers you want to receive and how much time you have to handle.

5. Follow up on leads

When you advertise, you’ll start to get leads. Follow up with leads who contact you.

  1. Reply Send an email or a text message to the people who reached out to answer your question.
  2. Contact: If they give their number, you can call them to follow up.
  3. Decline. Google allows you to decline leads from your company. Customers can request a refund if something has changed.

Kobe Digital is your advertising partner. Kobe Digital monitors lead flow and manages your budget through the platform to ensure you get the best results.

Kobe Digital can help you if it sounds overwhelming.

Unmatched services.

Net Promoter Scoring (NPS) is the most important measure of customer satisfaction.

Kobe Digital clients have 3944% more than the industry average.

7 Advantages of Google Local Services Ads

Google Local Services ads may bring you many benefits.

1. You have more valuable leads

Google Local Services Ads generate valuable leads for your business. People are more likely than ever to book your services through

2. Track your appointments

You can track your appointments and see who booked them. Google allows you to pause ads when they are full, then resume them when they slow down.

3. Your business will be the first

This can make all the difference in attracting leads to your business or losing them to your competitors. It is important to be first. Google Local Services ads appear at the top of search results, so leads can find your business first.

4. Trust builds confidence in your audience

Google Guarantee can increase confidence in your company.

5. Pay only for valid leads

Google only charges for leads that are serious about your business. Leads who view your ad, but do not call, are not charged.

6. We will reach more voice-search customers

If their bathroom is flooded, they won’t bother to search for a plumber. Having a Google Local Services ad increases the chance that customers using voice search will be directed to it.

7. Minimum maintenance is required

Google ads don’t require keyword research or ad testing. Google will determine if your ad works based on your search terms for “plumber” or “leaky faucet under the sink”.

Google Local Services ads are easily converted using Kobe Digital

Google Local Services ads are a great way to reach more people. Kobe Digital is a long-standing Google Ads campaign manager.

We are a digital agency that offers full service and can assist you in creating a paid PPC campaign that produces valuable results for your company.

About the author

Kobe Digital is a unified team of performance marketing, design, and video production experts. Our mastery of these disciplines is what makes us effective. Our ability to integrate them seamlessly is what makes us unique.