Email marketing is a great way to nurture your prospects and keep them engaged with your products or services.
However, if your email copy is uninspiring, you run the risk of making your audience apathetic to your drip marketing efforts and either ignore your outreach or unsubscribe to your campaigns.
Now, coming up with compelling copy time and time again over an extended email campaign is hard work, and sooner or later you’ll experience writer’s block as you run out of ideas and your toolbox of marketing tricks gets depleted.
Fortunately, that’s where AI copywriting tools come to the rescue. These tools use artificial intelligence to create high-quality email marketing content for you automatically and in a matter of seconds.
Read on to learn how to take advantage of these AI copywriting tools to level up your email marketing!
What Is AI Copywriting And How Does It Work?
AI copywriting is a form of computer-assisted content generation that uses artificial intelligence to emulate the work of a professional copywriter.
You first provide it with some guidance about what you’re looking for and then it uses neural networks coupled with natural language processing to generate top-notch human-like copywriting.
In essence, these computers are not “programmed” with the rules of writing. Instead, they’re trained to read, analyze and then replicate human writing by making them process millions of pages of text produced by professional copywriters until they become competent on their own.
The Benefits of Using AI Copywriting Tools for Email Marketing
To write compelling email marketing copy, professional copywriters have traditionally taken advantage of several tried and true marketing frameworks designed to trigger a psychological response on the part of consumers.
There are three popular frameworks that copywriters rely on to do the heavy lifting:
- The AIDA framework (Attention-Interest-Desire-Action)
- The PAS framework (Problem-Agitate-Solution)
- The BAB framework (Before-After-Bridge)
By using AI to automatically generate the above marketing frameworks, you’ll be able to not only make your email marketing copy more effective but you’ll be able to do so in a matter of seconds, saving you hours of work that you can redirect to other uses.
How to Use AI Copywriting Tools to Improve Your Email Marketing
The best way to illustrate the power of AI copywriting tools to take your email marketing to the next level is to test it with some real-world examples. So, let’s create a product to promote to our email prospects.
Let’s call it Best AI Assistant, a SaaS solution that records the audio of live meetings and then automatically generates minutes with action items at the push of a button.
We’re going to use this fictional product to auto-generate the above three marketing frameworks with one of the leading AI-copywriting tools:
AIDA Framework
Now, for simplicity’s sake, we’re going to supply the same inputs to all three frameworks, as shown below:
- Product name: Best AI Assistant
- Product Description: This is a SaaS solution that records the audio of live meetings and then automatically generates minutes with action items at the push of a button.
- The tone of voice: Persuasive
A pretty decent piece of copy was generated in about 10 seconds! Imagine how long it would take you to come up with something similar starting from a black page.
Now, you could use this copy “as is” (in fact, AI copywriters generate 100% original content), you could make some changes or just use it for inspiration. )
Let’s run this tool once more to observe a different output:
This version is shorter and more to the point. You can run AI tools as many times as you want until you get what you’re looking for, or you can mix and match outputs if that’s your preference.
PAS Framework
Now, let’s rerun this tool with the PAS framework template using the same inputs:
- Product name: Best AI Assistant
- Product Description: This is a SaaS solution that records the audio of live meetings and then automatically generates minutes with action items at the push of a button.
- The tone of voice: Persuasive
Great! As before, you can use this output as-is, make changes or use it for inspiration.
Finally, let’s try the third marketing framework.
BAB Framework
Once again, we’ll reuse the same inputs for an apples-to-apples comparison:
- Product name: Best AI Assistant
- Product Description: This is a SaaS solution that records the audio of live meetings and then automatically generates minutes with action items at the push of a button.
- The tone of voice: Persuasive
The beauty of AI copywriters is that they can write pretty much about any topic under the sun so they could be put to use for just about any industry.
Tips for Using AI Copywriting Tools In Your Email Marketing Campaigns
Before you use AI copywriters, you need to be aware of their limitations and how to mitigate them, by following the five tips below:
Tip 1: Don’t trust AI-generated facts and figures at face value
While AI copywriters can put sentences together like human writers, they’re not trained to be accurate with facts and figures. So, always treat AI-generated hard data as a placeholder to be replaced at a later time with real data.
Tip 2: Always rerun AI copywriters multiple times
Many times you’ll be happy with the first AI-generated output you see, but oftentimes it’ll take you several tries to get what you want. This is particularly true if the subject matter is a bit more obscure.
Tip 3: Sometimes AI output may look repetitive
It’s not uncommon for AI tools to generate repetitive copy now and again. If you encounter this problem, simply rerun the tool, or adjust your inputs.
Tip 4: You don’t need to worry about plagiarism
AI copywriting tools are designed to generate original text every time and have been thoroughly tested with plagiarism tools (there are several online plagiarism tools you can try yourself, like Grammarly. )
Tip 5: Garbage in garbage out applies here as well
If you don’t provide AI copywriters with good information, the tools will have very little to work with and may generate poor results. So, always make sure to supply them with clear inputs, no different than what you would give a human copywriter.
In Conclusion
Email marketing is an important part of any business’s digital marketing strategy. These days, it’s more important than ever to make sure your emails stand out from the crowd. After all, building out a sizable email list is a feat in its own right, and you’ll want to put that list to good use. Using AI copywriting tools can help you do just that.
These tools can help you create more engaging and compelling email content that’ll capture your readers’ attention and get them to take action, and the best part yet is that they work in seconds and never run out of ideas.
So, if you’re looking for a way to level up your email marketing, you should consider adding AI copywriting tools to your marketing war chest.
