Artificial intelligence (AI) can help email marketers Subscriber engagement can be improved.
Artificial Intelligence involves the pursuit of an objective, the processing of the data required to reach that goal, and the acquisition of new data to better discern the objective.
Artificial intelligence technology is becoming increasingly popular, and marketers are using it in nearly every digital communication they send to subscribers.
Email Marketing is not an exception. Artificial intelligence allows email marketing to create more personalized email copy, which is scalable and automated.
emails aimed at preventing customers from abandoning their shopping cart, for example, rely on personalized content, as well as messages on the site.
According to a recent survey, the global AI market will grow exponentially in the coming years. It is expected to reach a market value of $190.61 Billion by 2025.
The research found that 71% of marketers believe AI can be used to personalize their marketing campaigns.
How can brands boost email engagement using AI? Let’s explore the possibilities.
What is AI?
What is AI? Artificial intelligence is the use of computers, search engines, and machine learning to solve problems similar to those that are solved by a human brain.
AI technology allows machines to learn by experience, using inputs that mimic human performance.
It has little to do with intelligence in humans, but it can be modeled to mimic certain characteristics, such as reasoning, separating truth from belief, and seeing relationships.
What is AI in marketing?
Artificial intelligence (AI), in marketing, is when marketing teams use advanced technology and algorithms to automate and personalize marketing strategies and tasks.
These frameworks and software can be used to analyze large amounts of data, predict customer behavior, and more. These insights can be used to improve marketing campaigns, increase conversion and grow business.
Some examples of AI in marketing include:
- Predictive modeling
- Personalization
- Chatbots
- Optimization
- Natural Language Processing (NLP).
What is AI-based Email Marketing?
AI can perform email marketing tasks like drafting email copy, writing subject lines, and email content analysis.
As an email marketer, you will also need to analyze large data sets such as email lists and send times. You may also want to break down drip campaigns into different categories. Marketers can automate the last task to improve efficiency and save time by using AI.
AI can ultimately help email marketers to send better emails and engage audiences, increasing metrics such as open rate and clicking rate.
How AI can improve your email marketing
Check out 6 ways AI can be used to enhance email marketing.
1. Improved Segmentation
behavioral segments are important in email marketing because each subscriber has different interests. The key is to create emails with a conversational style that appeals to readers.
AI allows you to segment your prospects according to the information that they provided and their purchasing behaviors. It collects data from website forms and CRM software to enable dynamic segmentation. It generates data-driven insight to help you better understand your subscribers.
2. Optimized Subject Lines
Open rate is a key factor in your email engagement. The subject line of an email can be written in a way that catches the reader’s eye and encourages them to read the message. Artificial intelligence allows for the creation of engaging subject lines that are tailored to the interests of the subscribers and to improve the customer journey.
Artificial intelligence reduces human error by eliminating the use of instinct.
After studying your past metrics, Phrasee can create intelligent subject lines for campaigns based on the type of campaigns you have run and their success.
3. More Relevant Email Copy
You may need to rethink your email copy if your click-through rate is consistently low. Artificial intelligence can help you determine what email copy works best for your business.
AI can help you create a tone that is more natural in your emails, and encourage recipients to purchase from you.
Artificial intelligence and cognitive computing, which simulate human thought processes in addition to cognitive computing, drive the best results by encouraging users to act.
4. Compelling Product Recommendations
You should always send product suggestions to your subscribers whenever you are looking to cross-sell or upsell. This strategy is effective for the E-commerce industry, retail stores, hotels, telecommunications, and other industries.
Airbnb uses artificial intelligence to send emails to customers that have viewed a listing, but not booked. This is similar to abandonment emails sent by e-commerce.
The system sends an email reminder to complete the reservation along with listings that are relevant in the same location and price range.
These emails are retargeting and they keep track of user behavior to send emails most likely to increase conversions.
5. Better Send Times
Answer this simple Question: When does your website experience the most activity?
You may be able to determine the best time to send your email based on the answer. Scheduling emails according to the time zones of each subscriber can be a tedious task. AI can be used to obtain this information, and then send an email at the appropriate time.
This will increase your email’s open rate as well as the click-through rates.
6. Smarter Testing
Platforms powered by artificial intelligence enable robust tests to be created, identify trends that work, and iterate based on the results.
Multivariate or A/B Testing can be used to determine which version of the campaign is more effective for a target audience. This makes testing more accurate and powerful.
Best AI Email Marketing Tools
Email marketers can use certain tools and APIs to integrate artificial intelligence into their strategy.
CHATGPT
OpenAI has developed a chatbot that understands complex inputs and can produce answers to questions. The tool is trained to understand follow-up questions and interact conversationally.
MAILCHIMP
You can optimize your email marketing process with personalization tools, time-optimization systems, and A/B test tools.
SEG
With this Mailchimp Extension, you can segment users and target them based on their previous purchases and browsing history.
AUTOMIZY
Automizy offers a personalized, dynamic, and automated user experience. It also allows you to track metrics and split-test your workflows.
GOOGLE CLOUD PREDICTION API
This tool allows you to analyze data and make accurate forecasts by analyzing the customer’s sentiments, creating recommendations, and tracking user behavior.
AI & Email Marketing FAQs
Can I write emails?
There are a variety of AI-based email writing tools. It can be used to create email subject lines that increase open rates or optimized CTA texts to increase click rates.
What are the advantages of AI in marketing?
AI can learn about your customers, including their interests, browsing habits, and engagement triggers. AI can use this information to create emails that are tailored for maximum engagement.
AI can also automate tasks, such as analyzing large datasets faster than humans. Marketing teams will therefore be able to save time and take action much quicker.
How is AI transforming email marketing?
Artificial Intelligence is revolutionizing email marketing. It makes it more personal, automated, and effective. AI can be used to improve email marketing in several ways, including personalization, automation, and predictive modeling.
Why should we automate email marketing?
AI is used in email marketing for a variety of reasons.
AI is a powerful tool that allows brands to launch email campaigns of any size quickly.
AI is scalable: Brands can send out large numbers of targeted messages in bulk to a particular target group.
Personalization: AI allows brands to personalize email campaigns according to user behavior, preferences, browsing habits, and even the busiest time for online sales.
Consistency: AI allows brands to create a constant flow of marketing emails based on consistent messaging, regardless of whether recipients have interacted or not with the business.
