Marketing automation software is always evolving and growing. Many new platforms are coming to market to challenge the older ones. But how can you choose which one is right for your needs? This comparison article compares the features of different platforms to help you answer this question.

This comparison will show you which marketing automation platform is best for your needs.

It can be hard to keep track of what is happening in our connected, fast-paced world. Marketing automation software can help you keep track of your marketing communications.

These platforms allow you to plan your entire marketing strategy with automated sales activities. This comparison of the top marketing automation platforms will help you choose the right platform for your company.

What are the Different Types of Marketing Automation Software?

Let’s first take a look at the marketing automation platform comparison. Many types of marketing automation software vary in their functionality.

There are many types of software, including software that automates email marketing, social media management, and webinars.

You can also use tools to manage your website via tracking and analytics. Marketo, Hubspot, and SAP are some of the most popular marketing automation software.

What is the Best Marketing Automation Software? Here are our top 3 lists

Marketing automation is an essential component of any marketing campaign. Marketing automation is a key tool in any marketer’s arsenal. Without it, all their efforts would fail.

It may seem simple to choose the right software. After all, who doesn’t want the best? There are many options, so choosing the right software can make or break your marketing campaigns.

We’ve compiled a list of the top marketing automation platforms available today to help you make a decision. We’ll also offer some tips to help you make the right decision before purchasing.

1. Hubspot: Hubspot has a lot to offer, including customization and a lot of functionality.

Although it isn’t the most cost-effective platform, it has a different price than other gold platforms. Many people love the many integrations and options available to businesses before they decide what will work best for them.

There are 14 modules that it offers, including content marketing, lead management, and email marketing.

Hubspot’s main benefit is its in-house support and 24/7 access to a highly skilled developer for any issues or concerns you may have regarding the software.

You can also create tools that allow you to send automated emails through templates.

2. Sawmill: Sawmill has many cool integrations and features.

It has many templates that can be used to create emails from iframes, or banners, for your social media posts.

3. Constant Contact: Constant Contact offers a variety of tabs for sign-up. These include the option to do it manually, or automatically. This includes email marketing and social media.

For a responsible disclosure, you can also select how your company would like the data to be transferred (from their CRM).

How to Choose the Best Marketing Automation Platform

The first step is to choose the type. Next, you need to decide what features are required and how many users will travel between your marketing departments.

The process of choosing a platform involves combining all the features. For example, customers might need to schedule email but also want in-app support and reporting on their mobile devices.

Let’s look at each feature level and the platforms that meet these needs:

1. Marketing Automation Platforms

a. Email Send Scheduling – This software allows you to create and send an email campaign using your computer, a softphone, or by clicking through from your desktop. You can also schedule future campaigns to be sent at specific times.

b. Social Network Management (Facebook and Twitter) – Marketing automation tech includes scheduling posts, posting pages & links directly from the program, drag-and-drop social posts, and selection of photos.

These services provide advanced analytics to help you see the success of your content on these platforms.

c. Website Management – These tools allow you to manage comments and contact information (if WordPress is used), schedule synching of blogs or website upgrades through RSS, advanced message track for inbound customer inquiries emails, as well as integrate into other programs like CRM software.

d. In-App Support – APIs can be found in marketing automation platforms. These solutions also offer reports, email filtering, and speed dial programs.

2. Mobile Automation Platforms

a. App Management – This platform allows app owners to manage download statistics, and purchase notifications, and works with your preferred calendar system.

Agile Software Development is available on many mobile platforms today. This will ensure that there is a continuous flow between your mobile app and the rest of your marketing pipeline.

b. Automated App Submission – This software can upload apps directly from various app stores that users use on their smartphones and tablets.

You can also make automatic submissions if you wish with this service. This could boost visibility and rank your app, increase ranking and ensure number one in certain categories.

c. Click-to-Call Calling – This service allows you to dial users who have downloaded your mobile apps, and then initiate a call with them while they are on their phone or tablet’s home screen.

iPhone apps allow you to record calls and keep them stored. This means that there are no storage limits. Additionally, iOS devices can leave voicemails if the caller is not sure they will return within a reasonable time.

d. Callback Integration – You can send actions based on instructions from users who have installed apps in your system. For example, you could set up an appointment and book flights directly from the system when someone asks.

Integrations with Facebook, GooglePlus, and other social networking sites allow users to leave comments directly about their experience. This includes reviews or comments on content that they were directed to during the installation of your mobile app.

Comparison of Marketing Automation Platforms

This marketing automation platform comparison will compare two of the most popular platforms: HubSpot (or Mailchimp).

HubSpot In a nutshell: It provides all the tools that you need to build your company and is a great place for building your email marketing strategy.

HubSpot, a popular HubSpot, has been around for almost 15 years. It boasts a strong reputation in the marketing industry. HubSpot has existed for nearly 15 years and has an incredible name in marketing.

This platform combines several tools that can be used together to help you grow your business and get more messages in a shorter time.

HubSpot is so focused on email marketing that it has many built-in tools to help you see how your email marketing is performing and where you can improve.

MailChimp: Why should you use it? MailChimp’s greatest advantage is its ability to give business owners access to many marketing tools. You can send emails, track and analyze customer engagement, and much more.

The software can also be used to manage a contact list that you send emails to frequently. This can help you to build your customer base and find someone to continue referring new clients.

Mail Chimp has many pre-made templates you can use for your email campaigns. These templates can be used to quickly get started, and you can even modify them to personalize your emails.

Mail Chimp can be used to create newsletters that are targeted at specific clients or customers. The frequency at which you send out the newsletter will determine how frequently it is sent.

Every newsletter has the option to include a link in your email so that you can share your latest blog post or other news about your company. Mail Chimp offers many additional features, such as the ability to track who opened and clicked on your emails.