11/04/2022

Which Marketing Software Tools Right For You Gmass Or Mailchimp

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GMass and Mailchimp are two of the most widely used email marketing tools. They serve different purposes and have different features. In this article, we will compare Mailchimp with GMass to see how they differ and the benefits each offer.

GMass vs Mailchimp – Introduction

Mailchimp or GMass allows you to send emails from your WordPress website using email marketing tools. Both are popular choices for email marketing, including announcements, surveys, and newsletters.

Mailchimp was founded in 2005. GMass, its rival, was launched in 2015. Each one has its strengths and weaknesses. In this article, we will compare Mailchimp with GMass to see which one offers the most value.

Gmass and Mailchimp: Features

Comparing features is the first step to building a better product picture. Product features are always affected by the problem-solving abilities of end users. Mailchimp and Gmass are quite different in some aspects. Let’s take a look at each tool individually and evaluate its merits.

You get many features when you use Gmass.

  • Email campaigns can be sent at large scale
  • The compose tab also can add GMass directly to your Google mailbox to schedule your email campaigns.
  • Many options allow you to personalize your email.
  • Email templates can be easily created and used to send your newsletters and other messages.
  • With a single click, you can send multiple emails to the same recipient.
  • It can create email templates that you can use as often as you like.
  • Other tools make it easier to communicate with clients or customers online via emails, such as autoresponders and analytics.

Mailchimp is a unique combination of features:

  • It is free for up 2000 subscribers. This is more than Gmass offers at the moment.
  • Mailchimp can be added to any WordPress website on GMass as an autoresponder. If you choose to use it, your emails will be sent via Mailchimp (or another third-party email provider) and not directly from WordPress.
  • You can also schedule your campaigns directly from the dashboard. However, if you use Outlook or Gmail, you will need to manually create an email autoresponder.
  • Mailchimp offers many features that enable you to personalize your emails in different ways. Gmass lacks this feature in comparison to Mailchimp. It doesn’t offer as many customizations and options.
  • Mailchimp’s ability to connect with third-party apps like Zapier or IFTTT is another feature that makes it stand out. These tools can be found here and here if you aren’t familiar with them.

GMass is more advanced than Mailchimp in its automation capabilities. This is the main difference. Some users prefer Mailchimp because of its intuitive interface. However, there are other options. You can use the Mailchimp API for most of your needs.

You can integrate GMass with email marketing tools such as Aweber or GetResponse using a variety of plugins. Gmass will allow you to create your autoresponder. This is possible with just a bit of programming knowledge.

GMass vs Mailchimp – Email Follow-ups

GMass also has an advantage over Mailchimp in the email follow-up section.

Mailchimp doesn’t have an autoresponder feature built in. You will need to manually set up an autoresponder, then add a link to your template that allows subscribers to your list to access your autoresponder page.

This can be time-consuming as most people are already busy at work and don’t want their emails to be delayed or lost because of technical problems.

Gmass allows you to work with your autoresponder simply by creating an email template and adding the code. For those subscribers to your list who do not have internet access, you can choose to send an email or use SMS alerts.

GMass vs Mailchimp – Tracking & Analytics

GMass offers more advanced analytics and tracking features than Mailchimp’s platform. You can use the “send again” feature to allow someone from your list to be a part of one of the campaigns they have been previously sent (like when they signed up for your list).

It will be possible to see which campaigns are the most popular, and which ones perform well over some time. This makes it easy to identify which campaign is doing better than others. This information will help you decide how much budget to allocate to each campaign or segment of your email marketing strategy.

Mailchimp does not offer analytics tools unless you buy their plugin. They do offer some features that will allow you to track click-throughs and open rates, as well as other useful metrics.

GMass vs Mailchimp – Integrations

Mailchimp and GMass both allow integration with other tools. GMass has a few features that are more appealing than Mailchimp’s.

GM Mass supports integration with Google Analytics (GA), Facebook Pixel, and Twitter Ads API. This allows you to track conversions and the ROI of your campaigns via these channels.

You can also create custom reports using the GA analytics data or any other tool. This will allow you to know which content is most popular and what type of content they are clicking on during specific periods.

Mailchimp does not offer many integrations that can help you monitor your campaigns and measure their performance. These integrations include Facebook Pixel and Google Analytics. There are also features that let you track your email campaigns without using tracking tools such as GA or FBP.

Mailchimp’s “Send Later” feature allows you to send an email campaign even if it has been a while (e.g. 24 hours). This feature is great if you are looking to target users who have unsubscribed from an email campaign but haven’t unsubscribed completely. They will still be interested in the content you offer them, and they may open more emails from you.

GMass and Mailchimp: Prices and Plans

GMass pricing plans are more flexible than Mailchimp’s. There are two options: a $99/month plan which gives you all features and a $199/month program that allows you to run up to 1000 campaigns simultaneously (versus 500 with the free version).

Paid plans offer more storage space, as well as additional tools such as automated email templates, A/B Testing, advanced segmentation options, and automated email templates. Mailchimp is free for small lists.

There are two subscription options for GM Mass: the Basic plan, which gives you access to all features, and the Pro plan, which offers more advanced options like automated email templates or A/B testing.

If you have 100 email addresses and want to send 10 different content to them all at once, the Advanced Segments feature is for you. It allows you to create multiple segments according to various criteria such as location or device type, so each segment gets only the most relevant messages from your list.

GMass vs Mailchimp – CRM Features

GMass allows you to integrate your CRM or other third-party systems with GMass to create a stronger email marketing campaign.

GMass lets you send emails from your online store to customers who wish to receive discounts on their purchases.

GMass vs Mailchimp – Customer Support

Mailchimp provides free support via email and phone calls. This is particularly useful for beginners as they don’t have to call their provider to receive support. GMass, however, offers more comprehensive customer support that includes ticketing and live chat.

GMass and Mailchimp: Final Thoughts

These are the main differences between GMass’s and Mailchimp’s email marketing solutions. Both services offer many benefits to users. However, they differ in their pricing plans and features.

Each solution is unique and has its advantages and disadvantages. This should be considered before you decide which one to use for your business email campaigns, or when setting up an autoresponder.

Although several features can be great, if you don’t know how to use them properly, it can lead to a negative effect on your email marketing efforts. Usability is a key factor when choosing a marketing tool. Mailchimp is an established product that offers many features, including CRM technology and connected social media campaigns.

The interface is well-designed, with many simple elements and components that simplify your life. It is very simple to select and modify the elements of a template.

It is not perfect, however, as it is a marketing tool. You will need multiple templates if you wish to send emails to many recipients with customizations (like images and text) GMass Marketing does not have certain features, like:

1) The ability to attach attachments directly from Gmail;

2) The ability to use different devices (e.g. mobile phones or tablets)

3) Integration with third-party services such as Dropbox

4) This allows contacts to see only messages sent to them by other members of the same list.

Mailchimp, on the other hand, is simpler and offers fewer features. However, it’s simple to use and has an intuitive interface which makes things much easier for users. Mailchimp also integrates with third-party apps like Dropbox and Facebook Messenger. This allows you to send messages to customers from all your favorite platforms (e.g. Android, iOS).

Let’s conclude that many tools are available, but it is important to know how to use them.

To make an informed decision for all your employees, you need to understand how each tool works.

GMass Marketing may be the right platform for you if you are looking for a simple-to-use platform that offers features such as segmentation, lead nurturing, analytics, and more. You can also use automation tools like Zapier integration or AWeber workflow functionality.

It doesn’t matter which tool is best, but how they can improve your revenue operations in terms of efficiency (time spent doing tasks), productivity (time spent doing tasks), and effectiveness (increase revenues).

About the author

Kobe Digital is a unified team of performance marketing, design, and video production experts. Our mastery of these disciplines is what makes us effective. Our ability to integrate them seamlessly is what makes us unique.