This article provides ten examples of email marketing campaigns that are effective and have been successfully implemented.

Take inspiration from the best email marketing programs and use our email planning template for inspiration. This template contains 10 examples of successful email campaigns.

Automatic email newsletters clutter up the inboxes of most people every day. They are useless and only give us something to do while driving. Mark them all as unread, without having to read or unsubscribe completely.

It’s not a bad idea to get involved in email marketing, even though it might seem counterproductive. Constant Contact estimates that there is a $42 return for every $1 invested in email marketing. Email marketing is an essential part of any marketing strategy. The quality of your email copy is directly linked to the effectiveness of your campaigns.

The Email Marketing Planning Template

What is email marketing?

Email marketing campaigns are email campaigns that use email to reach clients. This is the case, for example, if you want to increase engagement or lead nurturing, then this material will be sent via email.

Email campaigns are a key component of inbound marketing because they allow marketers to reach customers no matter where they are on the buyer’s journey.

Inbound marketing considers the fact that not all people are ready to buy at this exact moment. This is why Inbound Marketing Email works well.

You can keep your customers in mind by sending emails to them. Marketing automation software makes it easy to do this on a large scale. It is important that the recipients have chosen to receive emails from you and that each item has value to them.

Email can be an effective tool to promote your website’s high-quality content.

Your email subscribers are not always ready to buy. Email marketing campaigns can help you keep your customers’ minds and provide them with useful information.

It is possible to also look at strategies to identify leads with high buy intent and provide conversion-focused materials that “nurture” them toward a transaction, while you are still front-of-mind (or at the very least, toward becoming sales-ready).

Email marketing can be used to increase revenue by encouraging cross-sell opportunities and upselling to existing clients. A sales campaign can be targeted to potential customers who are close to purchasing. For example, “abandon cart campaigns” are designed to recover revenue lost.

Email marketing is endlessly adaptable. These 10 email marketing ideas will help you get started in just 60 seconds.

Are you up to the challenge? Email marketing campaigns must stand out from the rest of the inbox clutter to be effective. Let’s now discuss how to create your email marketing strategy.

Email Marketing: What You Should Know

Templates for email planning are a great way of getting started.

Determine the campaign’s goal.

Before you send any messages, take the time to get to know your contacts.

Consider the customer’s perspective.

Create a list of possible candidates and indicate their eligibility requirements.

Decide how long the campaign should be.

Organize your email and follow-ups.

Use compelling subject lines to entice visitors to visit your site.

Make content that meets their needs.

Your brand’s elements should be created.

You can do everything with an all-in-one email builder.

It is important to make it clear what the reader should do next.

Personalization should be included in the package.

In every case, it is important to allow them to choose.

Test your email on every device to ensure that they work.

Keep an eye on your statistics.

Use an email scheduling template.

1. To help you organize your thoughts, use this Planning Template

You must have a strategy before you send an email out to your entire client list. HubSpot created a free email plan template that will help you identify who you are contacting, who you want to remove from your list, and what the content of your email is. Once you have the template you can start organizing your email marketing campaigns. The second step is to define the purpose of your campaign.

Your desired outcome is what you decide to do:

Perhaps you can organize your to-do lists.

It’s not so, I think so.

How do you follow up after an abandoned cart incident?

2. Keep your audience informed

Different strategies are required to achieve different results with different email campaigns. After you have decided on your campaign’s objective, you can set goals for the campaign. If you want to determine if your campaign was successful, make sure to include exact metrics in your objective.

3. Before you send an email, it is important to identify the person you are writing to.

Meredith Hill’s comment, “When everyone talks to you, no one speaks to you” never crossed your mind. Hill’s point is that you can’t make your message universally applicable if you don’t give the receiver high-value information.

Email segmentation is a key component of any successful email marketing campaign. It allows you to identify your target audience and target them with the right message at the right moment. This will enable you to be more creative and detailed by incorporating it into your message.

4. Try to imagine yourself as a buyer.

You must first understand how to give value to your audience in return for their attention and time. How can you help your target audience to convert, engage, or take the desired action?

They had to have had a reason to do this.

What are their most important priorities?

What can I do to make them happy?

5. Set up criteria for enrollment and create a target list

It is now clear who you are aiming for and what you want them to do. From there, the portion should be built. What are the common characteristics of your ideal customer? These attributes can be described in CRM terms.

Your software may not be able to tell you to who you are sending an email, despite its intelligence. Will all recipients receive the emails at once?

6. Establish a schedule for the campaign’s execution

While a seasonal campaign might only require one or two emails to reach its target audience, a nurturing effort that lasts a long time may need several. Your email sequence length should be determined by the buyer’s journey duration and where the persona is at. In other words, deliver the right message at the right time.

7. Plan to maximize the value of your follow-ups and emails.

To get people from A (where are they) to B (where should they be), it is important to first identify who you’re contacting. Also, you need to know why you’re sending them emails (where you want them to go, the goal of your campaign).

There might be multiple points of contact throughout the campaign’s life. Depending on what each recipient did, follow-ups may be necessary. Write down the key points and takeaways from each email.

Expect multiple emails to fulfill all your communication needs. Sending out multiple emails with a specific goal will make your email campaign more interesting. This will increase the likelihood that each email contributes to your goal.

These emails could include informational emails that move the recipient from the awareness stage to their contemplation stage before you deliver more conversion-focused material. This is an example.

Emails will be more in demand if the sales process and purchase process are lengthy.

8. Write attention-grabbing topic lines

Your subject line is the most important part of your email. Your subject line is the first thing that will make it easy for you to reach your intended audience. Make the most of this space and include material that encourages readers to keep reading. Here are some ways to do it.

• Create a desire within them
• Presumptive worth
• Create a new path (that will then be closed in the body)
• Start a conversation with your unique perspective.
• Personalize your event

9. Create text that is customized to the needs of your audience

Your subscribers will be engaged if you use the subject lines and the purpose of each email. You should think about the stage of your customer’s purchase journey and make content that is useful to them. It doesn’t make sense for subscribers to be in the awareness phase of the purchasing process to promote items.

10. Create the visual elements that represent your brand

A sea of text is not what people want to read in an email. Visuals can help you understand your message better. Your click-through rates may increase if you use images to support your message. Make sure you consider not only what you want, but also how you want it to be said.

Which are the most effective email marketing campaigns?

You likely have at least one …). email address. You have probably been sending and receiving emails for quite some time, and most likely you have received suspicious emails.

We’re sure you wouldn’t hesitate to throw them out, even if the subject line was something like this.

Many marketers are not keeping up with the times, even though email continues to be a strong medium. The following examples of email campaigns have been successful. This will help you to craft your next campaign that is worth your recipients’ time and attention.

1. ModCloth

Marketing Campaign Preferences: E-mail preferences

Customers expect great companies to change. Many businesses fail to live up to their obligations and customers don’t expect to be informed about the changes.

This ModCloth email is refreshingly different from the usual. Communicate openly with customers and leads about any changes to your communication strategy. This will allow them to make the necessary modifications and clear their inboxes.

Why this is Effective: It sets the stage for future communication, so that the buyer can make an informed decision.

2. Tory Burch

Promotion in a Marketing Strategy

Was that what you saw? It was motionless. It’s amazing! The motion makes it easy to distinguish this email from all the static clutter in the recipients’ mailboxes. They emphasize the exclusivity of the offer by referring to it as a “private sale”. This exclusivity may make the receiver more likely to take advantage of the opportunity.

Why this Is Effective: Emails can become impersonal and stale easily. This email defies these assumptions without going insane.

3. RunKeeper

Re-Engagement Campaign Marketing Campaign

Emails such as this one from RunKeeper aim to re-engage customers that have left the service. This copy highlights the latest features and improvements of RunKeeper’s app, encouraging users to give it another try. The recipient will also be able to see other benefits that they may have missed on their previous visit.

Why this is Effective: An informal “Hi buddy”, or “You are awesome” closing can make a piece of material feel more welcoming and less confrontational.

4. Litmus

Promotion in a Marketing Strategy

Another great example of animation in email marketing design is this: Slide across email content is much more engaging than reading static text because it draws your eyes to the “underside” of your email program. A subject line is a powerful tool for communicating the message of the email.

Why this is Effective: The animation is done in a way that enhances the body content of the email. The email’s design is perfect for the focus point. It creates a matching focal point but with contrasting content before the reader starts reading the rest of the material.

5. Loft

Marketing Campaign Preferences: E-mail preferences

Loft wants to make Loft aware of the messiness in your inbox. Loft wants to make your mailings more relevant and useful. They ask that you change your settings to better serve you. This customer-focused email shows that the receiver feels valued by the company and its likes, dislikes, and views.

Why this Is Effective: The phrase “Happy Inbox and Happy Life” emphasizes the receiver. This combination of a simple CTA and low-friction language makes it easy to use.

6. TheSkimm

A new marketing campaign places customers at the center of it all.

TheSkimm’s daily email has been a favorite of ours due to its concise layout and short paragraphs. TheSkimm’s email strategy goes beyond newsletters. Below is an email that was sent to subscribers who have been with TheSkimm for at least two years.

It’s always a pleasure to receive emails celebrating important life events such as birthdays and anniversaries. This is great because recipients don’t have to give more information and it can be used by many senders. You can also change the timeline to suit your company’s strategy.

Why this is Effective: TheSkimm asked Mineo to share the link with 10 friends to earn the brand ambassador title.

7. The Postmates

Promotion in a Marketing Strategy

GIFs have a special place within my heart. This is a funny GIF from one of the Postmates emails. It’s fun to watch and makes you want some Chipotle.

To show your products and services in action, use animated GIFs in marketing.

8. Dropbox

Re-Engagement Marketing Campaign

It could be difficult to love an email from a company whose product has never been used. Dropbox’s “return-to-us” feature is a great example. The email was amused with the addition of cartoons and an emoticon.

To emphasize that Dropbox isn’t intrusive, the email was short and sweet. The email simply reminds the recipient of Dropox’s existence and why they might find it beneficial. This email could contain a voucher for a limited time to encourage consumers to return to your service.

Why This Is Effective? The Dropbox logo is used for advertising their product and for solving the problem.

9. CookSmart

E-mail marketing campaign: newsletter

Cook Smarts’ weekly email “Weekly Eats”, has been a favorite of mine for a long time. Each week I receive an email from Cook Smarts with a meal plan and recipe. Not only are the recipes great, but so is the newsletter.

Each Cook Smarts email contains three distinct areas: a menu section, a how-to portion, and a tips section. This style is great. You’ll be able to find the most interesting content on the company’s blog posts after a few emails.

Cook Smarts also has a “Forward to a Friend” CTA at the top-right email. This is something I love.

Why this is Effective: Sending emails to subscribers is a great method to get them to forward your messages. Make sure they know.

10. J.Crew Factory

Promotion in a Marketing Strategy

Many people struggle to wrap gifts properly. J.Crew Factory developed a solution to help people who can’t wrap presents in a Pinterest-like way: gift cards. The email offers two options to purchase a gift card in-store or online so that everyone is included.

The email concludes with a shop locator map, which makes it easier for customers making a purchase.

Why this is Effective: It’s a low-stress, low-friction method that includes a bit of fun.

Conclusion

We have discussed all aspects of email marketing campaign examples.