Easter is getting closer, which makes it an ideal time for businesses to launch new campaigns.

This holiday allows you to leverage your marketing efforts and focus your efforts on promotions and offers that can be run during this period.

It doesn’t matter if you participate in the seasonal celebration, it is a good idea to take advantage of the business benefits. People are looking for reasons to get excited about ending the lockdown. You can take advantage of this by using it to your advantage.

If you need help with your digital strategy and campaigns, it can be very beneficial to work with professionals like a Phoenix digital marketing agency.

Give your email marketing an Easter spin

2021 will be the year of email advertising. There are many ways to incorporate Easter in your emails. This will make your audience feel connected and encourage them to buy.

First, the design is important as it is what catches the attention of the audience. Use some Easter-themed images and icons to get creative. To promote your business, you don’t necessarily need to sell chocolate. It is also the start of spring, so this could be another reason to encourage your customers to shop.

Create an Easter promotion that customers can take advantage of during the weekend. It could include a discount or a gift along with their purchase. This should be included at the top of your email so that everyone can see it when they open it.

Make Social Media Specials

You can maintain a consistent theme across your social media channels by using images, gifs, or videos that use the same colors, tone, messaging, and/or gifs. Customers who follow you on Facebook can get a special Easter deal.

The top social networks where people spend most of their time are Instagram, Facebook, and Twitter. This knowledge can target the right audience and send promotions through these channels.

Your messaging can be rearranged to align with the Easter special and the arrival of spring and warmer weather. Your customers can feel happy, which will increase their likelihood of converting to your offer.

Use the Interactive Aspect of Stories

You have many great opportunities to connect with customers via Instagram, Facebook, and Twitter stories.

Stories can have a profound impact on people. You can have more fun with stories because they are only available for 24 hours. Customers can give you feedback about what they want to see and what type of specials they are interested in. To get customers interested, you can share previews of any Easter deals in advance.

Easter Landing Pages

A landing page with a clear call-to-action is a great way to convert your Easter campaign participants into paying customers.

For seasonal campaigns that are short-term, landing pages are a great option. You can design it in line with your branding, but throw in some Easter/Spring-inspired elements that will capture customers’ attention.

Your email marketing can also be tied to your landing page. In your email, include the link and encourage people to click. You have a better chance of converting customers if you get more clicks.