Every budding entrepreneur dreams of building a customer base, driving sales, and building a business. But how can you achieve that goal? We have listed some practical eCommerce marketing tips.

You will need to have a lot of time. It would be easy to open an eCommerce company and make 6 figures.

It can be a tedious process to get your business off the group and then maintain its progress. However, the rewards you receive for your hard work are priceless.

It is not possible to increase your sales without using the eCommerce marketing tips and techniques provided here. However, it must be done in conjunction with these articles. The initial value that you offer your customers is what matters most.

1. Show your site security

A site that appears trustworthy is more popular than a site that doesn’t look suspicious. No one would want to expose their personal information.

Displaying a “Secure” icon at the start of your URL is one of the best things you can do. This will allow visitors to your site to feel secure. This will increase customer confidence and allow them to concentrate on your product/service.

Consumers and the UK government are concerned about cybersecurity. Google receives around 40,000 searches per second. So how can you distinguish the safe from the dangerous?

A strong reputation is important, but getting approved by security companies such as McAfee and PayPal is an excellent place for a start. It will make a big difference.

2. Go Incognito

You can pretend to be a customer by going invisibly. This will enable you to join industry-based and competitor-based groups full of potential customers.

The objective of the research is not to promote your company, but to collect consumer research such as behavioral patterns that analytics cannot identify.

Is it wrong?

It’s not true. You chose the industry that you work in initially. This means you are passionate about it. You are simply exploring your interests within the workplace.

Although it may seem a little sneaky, you will be able to gather valuable research that is crucial for your business’ success.

3. Instant Buy

69.57% of shopping carts were abandoned by customers in 2019, proving how important it is for websites to be efficient and easy to use.

Instant buy options will reduce cart abandonment rates tenfold and create a quick and easy checkout process.

Payment methods like ApplePay and PayPal make it easy for customers to access their shipping and billing information. The best eCommerce tools can help you improve your conversion rate.

Your advertisement should simply say “Checkout in seconds” to attract more customers. This will also increase your click-through rate (CTR).

You will also be able to access their email address by completing this checkout form. This will allow you to build your mailing list!

4. Financing

Customers will be able to finance their product/service in smaller monthly or weekly payments. This lowers the commitment they must make.

Why do you believe that mobile contacts are billed monthly, for instance?

Because of the high annual cost, customers would not be able to afford it.

This feature will allow customers who want to buy your product to do so, increasing sales even further!

5. Add a Human

There has been a lot of talk about video content being the future. 72% of consumers prefer video marketing to text marketing. But what kind of video?

A video advertisement that includes a human being is more appealing to consumers.

For example, take a Bose advertisement. Bose headphones can be used to escape a noisy, crowded environment.

Most people live in a stressful environment every day. They would love to be free from it all for five minutes. Video ads don’t need to be complicated. Simply adding a human can increase the product’s purpose.

6. Daily Raffle

You can increase your sales by offering customers incentives to visit your site every day.

You can add a tab to your website to allow customers to enter their email to win a daily raffle. This will increase your website traffic, social media engagement, and mailing list.

Visitors will be drawn to your site by carefully placed products. This can increase their chances of a sale and help them see the daily raffle results.

Although it takes some effort, this is a great strategy to increase sales over the long term.

7. Refer a friend

Refer a friend and get a reward! This is a great incentive for customers to promote your company.

No matter if the reward is a 10-20 or 30 percent discount; it’s a value your customers get for doing little.

It is easy to create these convenient strategies that are both profitable for your business and the consumer.

Trading 212 is an example. Referring a friend to the platform will get you free shares. Trading 212 created a promotion by making use of a trading barrier, or ‘have money.

Conclusion

Although this article may have provided 7 methods that most businesses use to increase eCommerce sales, it is of no real value.

We are an eCommerce marketing agency in Miami and we recognize that the best way to grow sales and function sustainably long-term is by doing things differently. Otherwise, you will not be able to compete with your peers or reach your business goals.

These are the 7 marketing tips that you need to optimize to increase your eCommerce sales.

• Display your site security
• Go Incognito
• Instant Buy
• Financing
• Add a Human
• Daily raffle
• Refer a friend

These marketing tips are probably well-known to most in the eCommerce industry. However, it’s how you implement these tips that will make your business stand out from others. You can also find the top e-commerce online training courses in the article.