Businesses should be evaluating their digital marketing options in 2021. You may not know which marketing services are most effective for your business, or how they can increase sales.
Many businesses can achieve their revenue goals by running PPC and SEO services. If you have a longer sales cycle and luxury products, or buyer audiences who spend a lot of their time researching your industry and products, you’ll need Rolls Royce’s digital marketing-the growth stack.
What is a Growth Marketing Stack and how do you define it?
A growth marketing stack is a combination of technology tools and marketing strategies that are designed to work in sync to achieve the same goals. Modern SEO services, paid work, and inbound marketing is all part of most growth marketing stacks.
HubSpot is used by top growth marketing companies in Las Vegas such as WEBITMD. There are many CRMs available, but HubSpot is the best. They have a dedicated team that monitors and manages a multi-channel approach to drive traffic to their website.
The growth marketing stack’s focus is on sales and marketing. It starts with how consumers consume information about brands and their products and how they make purchasing decisions. These are the tactics that close deals and convert them into revenue bridge strategies using technology to drive measurable business growth.
Growth Marketing Stacks Save Organizations Multiple Six Figures Every Year
The reason that savvy companies are investing in growth marketing strategies is simple: They save money and have a direct impact on their bottom line.
Consider how much time and money it takes to run your internal marketing campaigns.
(1) The salaries you can pay range from 50K-60K for entry-level account managers, to 100K or more for directors and managers. Mid-sized organizations typically have between 7-10 members in their internal marketing departments. Larger companies have more. This is an additional expense.
(2) Time. If you have to draw team members from other projects to help with sales or marketing tasks, you limit your growth potential.
(3) Technology costs. You can expect to spend about 100K per year on technology.
You will then need to find a CRM specialist who has inbound marketing experience. This would cost you about 70K per year.
You will get better results by investing in growth marketing agencies in NYC, as you will pay less than you would if you did it internally. Growth marketing agencies in Los Angeles can be set up and running in minutes. Once you have been hired, your team will help you create a customized strategy that uses multi-channel approaches and the right technology tools (which you get all).
Additionally, growth Phoenix marketing agencies allow organizations to transfer people from their sales and marketing floors into other areas of the company that require support. Most mid-sized companies only require two to three employees to work with a growth marketing company in Miami to increase sales and leads and ensure year-over-year growth.
Growth marketing stacks are a superior solution for multiple organizations’ problems. They include marketing automation technology and fully aligned channels.
CEOs Love Growth Marketing Stacks Because They Are Measurable
Google Analytics provides valuable information about your traffic, such as how many new visitors are visiting your site and which pages they visit most often. It doesn’t tell you where they came from, who they are, or what their journey was to get to your site.
It doesn’t show which clicks converted to leads or buyers. This information is vital because it allows marketers to improve their audience targeting strategies, allows brands to determine which channels bring in the most revenue, and provides data that can be used for deeper connections between the brand’s customers and the customer.
You will be able to smile because CRMs such as HubSpot can resolve all these issues and more. You can now see which buyers make up the majority of your revenue and where they come from.
HubSpot even gives you their name, email address, and job title. It also provides a list of data points that can help you expand your reach and increase sales.
Growth marketing stacks can also show where leads are lost and which channels convert best. Growth marketing stacks are often able to reveal which approaches aren’t worth the investment.
They often give up tons of data from other strategies, which allows strategists to optimize one channel based on the performance of others.
Here’s an example:
Let’s suppose that all your marketing channels are performing well, except paid media. The SEO strategist can look at the HubSpot data, analyze rankings, and determine which content topics are most popular. This will allow him to identify the topics that lead people into the nurturing funnel. These keywords and topics can then be passed to the paid media strategist who can use these data to optimize PPC or Facebook ads.
Because all marketing channels communicate with each other, and sales and marketing are fully aligned, companies and their growth agency can make continuous adjustments in an agile framework to ensure high performance.
Contact a Growth Marketing Agency Today
Buyers who are educated make better purchasing decisions. You can automate your email marketing by investing in a growth marketing platform. A CRM tracks all communications from all channels in one screen view.
Companies save thousands of dollars by using growth marketing stacks. They are transparent so brands can rest assured that they can track their performance and investment metrics at all times.
