Content is essential. You know when it is due. You’re staring blankly at a blank sheet of paper at your desk. Do you feel this? Do you feel like you are having trouble coming up with new topics or organizing your content calendar? Or if you have difficulty meeting deadlines? Then you should create a content management system.

Although it sounds complicated, it is quite simple. To research, target, create, and publish your content, you need a plan. You can then look back and see what you could have done better.

A well-planned Content Marketing Strategy can transform your business. In this article, we will show you how to create a content management system that produces timely, shareable, and useful content. These 7 steps will ensure you produce high-quality content in no time.

Step 1: Targeted research

Start with your readers if you are having trouble finding content ideas. What are they looking to learn, understand, or think about?

To understand your readers’ needs, use personas. This guide and templates will help you create a persona if this is your first time. You can fill in the description of your ideal reader and then use your shiny new persona for a topic.

To find content ideas, you can also use your contacts or social media. Ask your followers to vote on topics or to suggest content. You can track where your audience is spending their time online using sites such as Reddit or Twitter. This will help you to find content ideas and update your content style.

Step 2: Informed planning

Knowing your audience will help you predict the needs of consumers. You can plan and anticipate useful topics. should be considered at most a quarter of the time.

With your team, create a content calendar and ensure everyone is familiar with the content management process. This will ensure that you don’t have to rush to publish content in time for deadlines.

These are our top picks for project planning tools

• You can use a timeline style. GanttPRO is a sophisticated project management tool that is intuitively easy to use, This tool is great for planning, even weeks or months. All activities can be tracked and nothing will go missing. To work on multiple projects simultaneously, you can add clients or colleagues.

• Keep it kanban-style. Trello can be used to visualize tasks and plan delivery. Kanban boards offer the advantage of being able to see all elements of a project laid out side-by-side.

• You’re a visual learner. Remember how helpful mind maps are for processing and collecting information? Xmind allows you to create, share, and mind map digitally.

Step 3: Keyword research

This is not the same as the research that you did at the beginning of the content management process. You have chosen a topic that will benefit your readers in Step 1. It’s now time to make this content visible.

Keyword research is for search engine optimization purposes. It is what helps your content rank high with search engines. It should not be a primary focus of your content planning. It’s a tool that you use to create content and not the reason.

Brian Dean, the founder of Backlinko, discusses his 5-step keyword research process in the video below:

After you have chosen a topic that interests you, use tools such as SE Ranking and Track Keywords to track your keywords and see what your competition is up to. Google’s Keyword Planner can also be useful, but it requires some practice.

BuzzSumo is a tool that checks the performance of content for specific topics and competition. You can speak with an SEO specialist to discuss any issues in your SEO strategy and how you can optimize your content.

Step 4: Content creation

You are now ready to create something. To publish new, valuable, and exciting content, you can combine your audience research, planning, SEO skills, and audience research.

Many marketers are familiar with email marketing and blog marketing. It’s easy to focus only on the text when there is so much to do. Your content creation should be more than that.

• You can liven up things with strong visuals or funny gifs.

• You can “translate” your content ideas to ebooks or slide decks.

• Ask industry experts for your opinion or film interviews.

• Specific information is what readers love. To give your content more authority, add statistics.

Step 5: Style review

Our best editing advice? Speak out. Any awkward phrasing or mistakes in grammar will be obvious immediately.

To check spelling and grammar in a hurry, you can use tools such as Grammarly, Hemingway editor, or Hemingway Editor. 

Step 6: Share, share, share

No matter how great your content is, no one will ever see it. Get your content out there!

Start with social media. There is no need to create content for each channel. It’s possible to share the same content on social media networks. Just make sure that you adjust your posting style for Twitter and Facebook.

Social media posting can be tedious. Use a tool such as Kuku.io for automating and scheduling your content distribution.

Use your other website contacts to make connections. Use your mailing lists to share content and get in touch if you feel they might be interested.

Step 7: Analysis

Finished? Well, no. The content cycle is complete when one content cycle ends. Take a look back at your project and reflect on what worked and what didn’t.

What can you do to make content management more efficient? Are you satisfied with the results? What do the other members of your team think?