Iron Man had the nitinol suit, Mister Fantastic his wit. But what about entrepreneurs? It’s an amazing online presence, I’ll tell ya.

Social media is a global phenomenon. Millions and even millions of people use it every day. Communication has been faster, easier, and more useful ever since the introduction of Facebook, the most popular social networking site on the planet.

Facebook can be a powerful tool for marketing your business to a global audience. A Facebook cover video is a key piece of content on a business page. Beautiful moving images are more attractive than great artwork on a Facebook cover picture.

What’s the need for a Facebook cover video?

More than a Facebook cover picture, the Facebook cover video is what users see when they visit your page. Videos can help tell your business story to new visitors in just a few seconds.

The Limelight

A short video can be more effective than a still image in grabbing users’ attention. A typical video can last between 20 and 90 seconds. This is similar to playing a loop of a mini-advert.

Use bright colors, clean lines, and white space to make every shot look appealing and professional.

Keep users on the page for a prolonged period

You can increase engagement and keep people on your Facebook page by adding a Facebook cover clip that will automatically play every time someone visits the page.

Visitors will stay longer on cover videos than on static images. Cover videos have been shown to increase the time spent on Facebook pages by 88% compared to those with no videos.

Show the Products and Services

Are you looking to provide new users with information about your products and/or services? It’s a great way to show users what you have to say by placing them in the center of your Facebook page.

Have you already featured the video covered on your Facebook page? If not, you likely will soon. The latest features are generally available to pages that have fewer followers.

What are the specifications of a Facebook Cover Video?

Facebook covers can be viewed by anyone, as they are public. Many times, first impressions make a lasting impression. A Facebook cover video can make a business stand out to potential customers.

Some cover video specifications have changed over the past two years. Let’s take a look at some tips to help you create a Facebook business page that is engaging.

Size

Facebook covers video sizes are not set in stone. Videos should not exceed 1.75GB in total size. It is a good idea to keep files small for business owners as it allows users to view the video at a slower speed.

Dimension

A cover video should have dimensions of at least 820×312 pixels. For best results, a cover video should be 820×312 pixels. The cover automatically changes to 16/9 aspect ratios when it is uploaded. For the Facebook mobile app, the sides of the cover must be reduced to 640 pixels by 360 pixels high. To make the cover look great on mobile phones, ensure that you center the text.

Format (File Type).

A cover video should not exceed 1080p resolution. Facebook recommends that you upload your cover video in mp4 and.mov formats. If you have another file type, you can use an online converter to convert your Facebook video into mp4.

Simple Steps to Upload a Cover Video to Facebook

Facebook is the leader in global business promotion. Once you’ve figured out the right size, dimensions, and format for your cover video, it’s time to learn how to create one on Facebook.

Step 1: Create a video with the right size and specs

First, ensure that your video meets technical requirements. Keep the video’s length between 20 and 90 seconds, as discussed previously. Your video dimensions must be at least 820×312 pixels. If your video is too long, you can trim it before posting it to Facebook.

Step 2: Upload your video

Uploading a video is the same as uploading your cover photo. Navigate to your Facebook business page. Click on the cover photo and then click “Change Cover”. Upload the video to your account by selecting the file.

Step 3: Make the necessary adjustments

After you’ve selected the video that you wish to use, you can reposition the Facebook video format. Drag it up or down. Once everything is in place, click the “Next” button. Then click the “Publish” button. Voila! You can now show your visitors a different side of your business.

Pro tip: Use a thumbnail image to encourage people to click and watch the video.

What are the best Facebook cover videos?

Because of the auto-loop feature and autoplay, Facebook Cover videos can be very effective at grabbing attention in the newsfeed. A cover video can be a great way to keep your business active on social media. Let’s take a look at some of the best Facebook cover videos.

Planable

Planable holds the top spot in the Facebook cover videos. To grab users’ attention, the social media tool uses a brief video and a minimalist approach. This video helps users to understand how easy it is to create great content. Visitors are attracted to the bright colors and stand-out imagery, as well as the audio.

National Geographic

National Geographic’s Facebook Page is a great example of a Facebook to MP4 cover video. Because it captured the beauty and simplicity of nature, their cover video was a winner. The video is captivating with stirring music and beautiful visuals. It makes viewers want to look at it again and again. National Geographic shows the beauty in every image that the photographers capture with their cameras.

Ferrari

Ferrari is the first name that comes to mind when it comes down to displaying a new range in stunning style. The cover video for Ferrari excites visitors with its trance-like music and fast-paced imagery. It also shows teaser close-ups. This video reveals almost all that the company has to offer customers.

Australia

Australia did a fantastic job uploading a Facebook cover clip that features cute animals. They have created a video that inspires people to love animals. When it comes to tourism or destination marketing, this page is always unique.

University of Michigan

This video is on our top list because it places you directly in the shoes and shoes of a student. This beautifully shot video shows a person walking through the halls, excited about new learning. Users can imagine what “could” be and place themselves in a position where they can feel like they’re a student.

Consider these Things When Uploading a Video to Social Media

There may be some roadblocks when uploading your video. Here’s the solution.

Facebook Video Failed to Play on Mobile

You should ensure that you have the most recent browser installed and are using the latest operating systems in case of such issues. It is time to download the latest browser and continue the uploading process.

You should also consider the Facebook banner dimensions to ensure that it fits the correct dimensions. Make sure to display the video correctly on your mobile device by using the recommended (820 x 462 pixels).

360-degree video

You can upload a 360deg-video to your social media pages in the same way as regular videos. To add significant deg metadata, you must record the video using a 360deg/spherical camera system.

This fun feature has been added by Facebook to make your Facebook page stand out. Experts recommend that business owners use 360deg videos on their social media accounts. Facebook gives you details on how to change the editor if it isn’t encoded into the file.

Audio

You may have noticed that Facebook videos are muted by default. You can include the audio, but it shouldn’t be critical of what you are trying to convey to your audience. Around 85% are not equipped with sound.

Uploading Video Failed

If the video does not upload, there is likely an issue with the file size or specification. This is the most common reason why people have problems uploading videos to social media.

You should also check the speed of your browser to upload the video to Facebook. Report the issue to Facebook if the problem persists.

Tips to make your cover video stand out from the rest

Cover videos can be considered adverts. It is important to keep them simple, clear, and concise. While the primary goal of cover videos is to promote your brand and logo to a large audience, you should not distract from the main purpose of the Facebook page. We will share the top tips that will help you engage your audience with your content call to action.

Unique but Professional

You can experiment with different techniques while creating a video. It is okay to try new things while creating a video. However, it is important not to be too crazy or off-brand.

The video should have a natural loop that begins and ends with the camera

Another tip is to set your video to autoplay, so everyone can see it.

Video Size

Cropping and dragging are necessary to get your video to the right size. To avoid making the error of cutting off images or text, reposition them in their center.

Experts recommend that you keep your video in mp4 and mpg formats even though Facebook supports many video formats.

The Epilogue

Social media is ubiquitous in the digital world. It is ubiquitous, from small towns to large cities. Facebook is the leader in social media with 2.45 billion active monthly users.