Your users aren’t online; they’re mobile. Every day, more searches are done from mobile devices. Our phones can do things that we didn’t think possible just a few years back. Choosing the right marketing strategy for your app on mobile will increase your chances of success.

How can you make a steady and sustainable income from your mobile app if you have as many users? According to the latest predictions, mobile advertising spending will outstrip all other media by 2020.

Mobile advertising is now more popular than television. There were 2.1 Million apps available in the Google Play Store and 1.8 Million apps available from the App store. It’s hard to be noticed with this much competition.

1. App message

The majority of apps in the app store solve a problem or serve a purpose. Many apps can be completely ineffective or not scalable, but there are plenty. You can find apps in the Google Play Store that do absolutely nothing, or even games, starting with the loading bar.

You’ll need to decide on the right name and message for your app. These are the first things that users will notice about your app. If you’re just starting, it’s important to do it right.

2. App Store Optimization

App store optimization (ASO) is a vital part of your marketing efforts. It’s a constant process of trial and error. App Store Optimization is the process of optimizing the listing of an app in the Google Play Store and App Store.

To optimize your App Store, the first step would be to conduct market research. This will give you a better understanding of your target audience’s needs and behaviors. The name is an important decision after you have chosen your keywords and done some research. Include keywords in the app’s name.

Each element of an app’s listing on the App Store can affect your downloads. This includes videos, screenshots, and the description. Rely on data. Implementing a mobile analytics platform will help you get to know your users. You can run the tests and adjust as you discover what works best for your app, game, or audience.

3. Research your target market 

The target audience is simply a group of people who are interested in what you have to offer. It’s like shooting blindly if you don’t know your target audience.

Marketing efforts will be easier if you have a clear target audience. A clearly defined target audience will help you know who, what, and when to reach them. Although you can start with broad categories such as millennials, you will get the best results if you focus on the details.

4. Take the opportunity of the social media

accounts for the largest percentage of mobile phone time. If you want to promote your app to other users of the app, it is a good idea to do so on the platforms where they spend the most time.

Social media is a long-term strategy to grow your app. While the results may not be immediate, they will appear sooner if you put in more effort and time.

We have already stressed the importance of conducting target research. It will be much easier to choose the right social channel if you have completed this step. Your target audience will help guide you in choosing the right channels, tone of voice, and creatives. This will also define your overall marketing strategy to promote your mobile app.

Facebook, for example, is not among the top three social media networks among Gen Z. If this is your target audience, then you will want to choose another network that they are more likely to use.

Social media networks can be easy to use, are free, and are available worldwide. Be careful not to rely solely on social media. Social media can be viewed as a showcase of your work to a large audience.

With over 3 billion users on social media, anything you post to social media can be seen by a large audience. Here’s a list of social media tools to help you reach your social media goals.

5. Don’t forget paid user acquisition

User Acquisition (UA) refers to the process of gaining new users through an app, website, or game. Marketing-driven activities will help you build your audience.

This is a never-ending process as there will always be people who download your app but don’t use it. Or they uninstall it. To keep your app current, you must have a steady flow of users.

Paid installs will continue growing, and revenue will grow faster than installs. Non-organic installs are the fastest-growing category of all attributed installs. Organic installs have been declining steadily, making it more difficult to acquire organic users at scale.

This only shows how important paid user acquisition will become, as it becomes increasingly difficult for your app to be discovered in the Google Play and App Store.

With the organic installs steadily declining, an important part of your mobile app marketing strategy in 2022 will be paid user acquisition. But before starting to acquire users through paid ads, there are some steps you should go through. First, decide on your app’s message. If your message is clear, the audience will have a better idea of what your app is about.

Every mobile marketing strategy needs to be prepared and researched. To find out who your ideal user is, what makes him use it, and how he discovers it, research your target audience.

Optimize the posting of the app in Google Play and the App Store to make it easier for users to find the app organically.