You can create a back-to-school campaign that inspires and increases sales at this time of year
With their back-to-school marketing efforts, many companies are making a profit from the fall semester at colleges and schools. Many children and their parents have begun to purchase school supplies, clothing, as well as technological devices.
2022 back-to-school spending forecast
Back-to-school spending was at its highest according to NRF
- In 2020, $33.9 billion
- $37.1 billion by 2021
- Projected to reach $36.9 Billion in 2022
Back-to-college spending was also a popular option.
- 2020: $67.7 Billion
- $71 billion by 2021
- Projected to reach $73.9 million in 2022
Parents and students are now ready to enjoy a normal school year after two years of disruptions from the pandemic.
Where do people buy school supplies?
Back-to-school shoppers also have plans to spend
- $187.10 on electronics like computers, calculators, or phones
- Shoes start at $138.66
- Supplies such as pencils, notebooks, and backpacks up to $122.13
College shoppers will spend $229.21 more than back-to-schoolers. They also plan to spend on electronics:
- Clothing and Accessories: $153.32
- $109.29 for apartment or dorm furniture
- Food: $102.82
- Shoes: $83.41
- Spend $78.70 for personal care products such as skincare and hair care
- Save $69.46 on school supplies like backpacks and notebooks
- Gift cards at $62.61
- Branded gear for college: $53.34
Back-to-school and college shoppers are more likely to shop at one location than they were before the pandemic.
- Online (50%).
- Department stores (45%),
- Discount retailers (40%),
- Clothing stores (37%).
- Electronics stores (28%).
Online shopping is a better shopping experience. You can be a success story with e-commerce marketing. You can find the right education strategy with the help of ecommerce marketing agencies in NYC America and educational marketing agencies in the USA.
Marketing ideas for back-to-school
Amazingly, you can easily advertise your products and services online today. Your products can be purchased by customers in a matter of seconds. These tasks are easy for all businesses, but that is the current problem.
To convince clients to choose your services, you need to develop new marketing strategies.
Top ideas
- Customers’ needs met
- Offer back-to-school promotions
- Provide back-to-school packages
- Influencer marketing is a concept you should consider
- Organize social media contests
- Sort your customers into distinct groups
- Your mobile shopping experience
- Email marketing can engage your audience
- Giveaways are a great way to get noticed
Satisfy the needs of consumers
Each student comes into the new school year with an individual perspective. While most students are returning to in-person full-time education, others still have to choose between remote or in-person education.
This is a key point to remember when selling and designing your products. Show how your products can benefit students and meet their needs. Personalize many items, including backpacks for school and mouse pads for at-home learning.
Offer back-to-school promotions
Clients must find a compelling reason to choose a company over the competition. This is called a Unique Selling Proposition (USP). This is your unique selling proposition. Simply complete the following statement: “Customers will buy from me because my company’s …”
Your USP may change as your company or industry changes. You can also create unique USPs to suit different consumer types.
Take, for example:
- Stationery stores might offer same-day delivery for free to local businesses, such as schools or colleges. This is a unique USP for companies that need quick delivery.
- A stationery store might offer a discount to clients who spend more than a certain amount. This would be a great USP for price-conscious customers.
Provide back-to-school packages
Due to the lengthy checklists, back-to-school shopping can be overwhelming. Bundling deals can be a convenient option for clients. You can bundle school supplies, snacks, and high-tech equipment with these packages.
Back-to-school packs are a popular choice for busy consumers. These packs are cost-effective and save time. Product bundles reduce the stress of completing a long back-to-school shopping list. This is the most straightforward and effective way to promote back-to-school.
Influencer marketing is a concept you should consider
Influencer marketing is becoming more important in back-to-school campaigns as more people turn to social media stars for product ideas.
Recommendations on the feeds of influencers add a personal touch and dimension to your back-to-school marketing efforts. Influencer marketing can increase the credibility of your products as well as brand recognition among your target audience.
This is because social media influencers such as family blogs have often established strong and genuine connections with their followers. You can reach a younger audience via back-to-school posts and advertising.
Organize social media contests
Contests are a great way to increase brand awareness and engage your audience. A win-win situation. This post generates significantly higher interest than other social media posts.
These are some Facebook contest ideas to get you started.
- Friend-tagging contest
- Giveaway: A gift
- Photo contest
- Contest for caption writing
Sort your customers into distinct groups
Back-to-school buyers come in many sizes and shapes, including:
- Parents
- Elementary and secondary students
- Students in college
- Teachers
- Professors
Your back-to-school marketing campaigns should always be tailored to your target audience. To send personalized offers, you may tag them in your CRM. Your target audience’s preferences and needs may dictate the channels and promotions you use.
You can reach back-to-school buyers at elementary, high, and college by tailoring your marketing to their current fashions. It is possible to connect with parents by empathizing and understanding their feelings or problems.
Consumers will be more likely to buy from you if your product is more popular than any competitor.
Your mobile shopping experience
Back-to-school sales are not limited to online and in-store purchases. Mobile commerce is also expected to increase this season. Your customers must have a great mobile shopping experience.
Make sure you optimize your website and look out for potential flaws. Also, make an effort to provide a consistent experience across all channels. Google will not consider your website mobile-friendly if it does not meet their standards. This will hurt your SEO.
Email marketing can engage your audience
Even though there are many options, email marketing is the best way to reach your audience.
Certain advertising methods work especially well for e-commerce shops. These are:
- Reengagement: These programs target subscribers who haven’t engaged with the brand in a certain period.
- Upselling/Cross-selling: Occasionally, upselling and cross-selling are more effective than customer acquisition. Upsell marketing is when you try to convince the customer to purchase additional products, in addition to their original plans or premium versions. Cross-selling encourages consumers to buy complementary products (e.g. accessories) that are relevant to their purchase.
- Only for loyal customers: Send exclusive promotions to your email list to increase sales. Your audience may be interested to see products based on previous purchases or website activity.
Giveaways are a great way to get noticed
Gift cards and back-to-school giveaways are a great way to generate excitement and interest. If you have the resources and time, you might consider holding a giveaway you can share on social media. You could make a set of your favorite back-to-school products and give it to brand-engaged people.
To promote your contest even further, you might consider forming partnerships and working with brands and social media influencers. To generate enthusiasm, traffic, traffic, and sales, connect with your audience.
Back-to-school is a great time to increase your sales. With the right strategies, you can do great work.
