Whether your goal is to increase website traffic, enhance your brand’s online presence or generate inquiries about your products and services, Google Ads can help.
Google Ads are a great way to drive qualified, relevant traffic to your site when people search for specific products or services.
It is not hard to see the potential of this innovative and well-known platform.
It can be hard to know where to begin when it comes to spending your time and money on digital advertising campaigns. Our experienced team at Kobe Digital has created a comprehensive guide that will help you navigate your business’s strategy using Google Ads.
Continue reading to learn how you can leverage one of the most widely used tools in digital marketing agencies in Miami.
Let’s get started… What are Google Ads and
Google Ads is a search engine-based approach that allows users to promote their business using relevant keywords. This can lead to increased sales and lead generation, among other key performance indicators.
This online advertising model, formerly known as Google AdWords (or Google AdWords), combines multiple elements that allow marketers to use the search engine results pages (SERP) to reach their desired audience.
This platform is part of the Pay-Per-Click marketing channel and has grown in popularity over the years. Many new features have been added to increase the possibilities of what you can do, as Google’s popularity has grown steadily (more on this later).
We now have a good understanding of the purpose of Google Ads in the advertising industry. Let’s discuss how we can use it for our business needs.
Let’s first get a better understanding of your audience and how they view these ads. Individuals will find Google Ads when they search for specific types of products or services.
Based on their keywords, they will receive many suggestions. Several ads will often be the top choices.
If a user searches Google for “natural sunscreen”, the first list of products displayed will be those that have been powered by Google Ads Shopping Campaigns.
You will be required to pay a fee for each click on your ad because of the Pay-Per-Click system. You have full control over the location of your ads and the placement and structure of each ad.
Let’s now look at how to create and run an advertisement. Each category contains four sections. You will need to complete multiple steps before your ad can be run.
Google Ads: The Overview:
- Choose Campaign Settings
- Create Ad Groups
- Make Ads
- Billing
Campaign Settings
This is the first step. It covers all the tools that you will need to create the foundation for your campaign. This section will outline:
- Goals and Objective
- Type of Ad
- General Settings
- Campaign Name
- Networks
- Time
- Targeting and segmenting your audience
- Budget & Billing
- Ad Extensions
Let’s move on to the detailed explanation.
Goals and Objective
The first section provides a list of possible paths and goals that you can choose from. You should choose the one that suits your needs based on what you want.
Different types of Google Ads
The next section contains a variety of Ad types. It is crucial to understand the differences between them all. Continue reading for a breakdown of the most popular and commonly used.
Search
This is the most common type of Google Ads businesses use. Search ads are often the first thing people think of when they hear about Google Ads.
This type of advertising, as the name implies, is what you will see on the search result page. These ads will appear at the top of the page, but may also appear at the bottom.
It is possible to distinguish between organic and paid search results. The latter will display an “Ad title” at the top of the search result.
Display
Google now offers a variety of ads that businesses can use to advertise on a variety of Google platforms. This type of ad differs from Search ads in that they are presented as banner ads and displayed on websites within Google’s network.
Shopping
These ads can be viewed through the Shopping tab on Google and are targeted for product promotion. This is a great way to promote specific products. Similar to Search ads, it will appear at the top of search results for that product.
Video
This type of advertising uses video content and is available on YouTube. This advertising medium is more time consuming and requires more effort because the video platform hosts the ads. These ads are not like other types of advertising. They require a custom video to promote the product or service.
You can also choose from other Ad types, as shown below.
- Discovery
- Smart
- Local
- App
- General Settings
Let’s now discuss the core components of building your campaign. You can choose how long the campaign will last and who you want it to reach.
You can also decide the location where your ads should appear. You have the option to make your ads local or global. Additionally, you can further narrow your audience by gender, age, and other psychographics.
Keep in mind that your ads will be more costly if you target a narrower audience.
Based on your business and products, you can determine whether it is beneficial to target a larger audience or increase the cost of targeting specific segments and interests. Next, you will need to set a budget limit for your campaign.
You can also set a maximum monthly amount and a daily limit. The best thing about Google Ads pricing is its flexibility and ability to predict the results you can expect.
You can also look into extensions and other add-ons. Additionally, you can experiment with changing the maximum budget amount depending on your ad performance each month.
Create Ad Groups
Step 2: Setting up the ad group. This is where you’ll choose the keywords that you wish to use in your campaign. If you wish, multiple ad groups can be set up with different keyword groups for each topic.
Consider who your customer is when choosing keywords. Consider how they search for information and then relate this to your brand and the product/service in question.
You should also choose keywords that are specific and relevant.
Negative keywords can be excluded to make sure that your ads do not include irrelevant searches. You can add negative keywords to your ad group by adding a minus sign before the keyword.
Platforms are a great way to organize and find the right keywords for your brand. These are some tools you can use to get started with Google Ads.
Make the Ad
Now that you’ve completed the bulk of the campaign creation process, it’s time to create the actual ad users will see and interact with. Google Ads offers a preview tab that allows you to see the final ad in both mobile and desktop views.
Double-check that the ad you are creating is correct. Once approved by Google Ads it will become visible to the general public.
Billing
The billing process is the final and final step. The fourth step is self-explanatory. You will need to provide all details and information required for the billing process.
But don’t worry, the Google Ads journey isn’t over!
It is important to keep in mind that monitoring and creating successful campaigns take time. The first ad you run will most likely need to be modified and tweaked periodically to get the best results.
You will need to take further steps to increase conversions and maintain a low cost per click (cost per action) per ad.
Split testing and a/b test are two of the best ways to analyze how your ad is performing. You can also keep up-to-date on keyword trends and explore ad campaigns for different products or services within your company to determine which ones work best. This will allow you to get the best results.
We recommend that you install Google Analytics. This free tool can be used to compare your marketing efforts to achieve your business’s goals.
This is a great way to track your Google Ads results and gain insight into how they are performing for your website.
Are you looking for more help with Google Ads?
Kobe Digital’s expert team has helped many brands in Canada and the Greater Toronto Area by running highly successful Google Ads campaigns.
We offer a free consultation to help you get started.
