Alternative browsers and social media platforms are the future of digital marketing. The future of advertising is bright for most clients. It signals a new opportunity for them to gain a competitive edge in their chosen industry, while simultaneously ushering in new tools and ways for working for those who work at a PPC agency or Google Ads agency.
We will likely see new platforms overtake the established players of today in the next decade. Google and Amazon are currently the dominant players in PPC marketing, with Amazon and Google completing routes to market for 99 percent of brands, while Facebook and TikTok complete the transition to the new world.
The Rise of the Eco-Friendly Search Engine
Google and its network, which includes YouTube and Gmail are just another search engine. But they’re good ones. It wouldn’t take much for a competent competitor, however, to challenge the search engine giant.
Many Google Ads consultants predict the rise of an eco-friendly, sustainable company like Ecosia. Ecosia is very conscious of its carbon footprint, and plants large amounts of trees to reduce its impact on the environment. It’s this awareness that could make their usage skyrocket.
Although Google could pivot easily and achieve the same, or better, their exploits could be replicated by other tech companies. However, large fines have been imposed on many large tech companies for many different misdemeanors. If the public opinion were to change and more people held them responsible, we could see large-scale migration to Ecosia or other eco-friendly search engines.
If a newcomer focuses on sustainability or environmentalism, we might see the tides turn quickly.
Amazon Advertising: Soaring Prices
Amazon saw a substantial increase in advertising revenue in 2021-2022, while costs for improving listings went up throughout the year.
This is good news for Amazon and its shareholders but it is the retailers that have been affected by rising advertising costs on the shopping platform. This is why digital marketing’s future remains uncertain. Buyers will eventually have to pay more for their products.
Google Shopping agency workers were the first to recognize that Amazon has many very interesting and rapidly emerging competitors. Any one of these could pose a serious threat to the shopping giant by adopting a more user-centric business model. Let’s face it, Amazon doesn’t have the best reputation. This is something that Amazon is trying to change.
TikTok’s Rise
TikTok is not only taking eyes away from YouTube and Facebook, but it has also taken over the advertising industry by storm. Every PPC agency is now advertising for a TikTok expert.
TikTok reached 1 billion users in five years. This surpasses YouTube and Facebook. With so many devices in continuous circulation, TikTok’s model is likely to continue its runaway success.
This is an area you should be paying attention to if your brand heavily relies on Interruption Based Marketing. Because everyone is connected, many other platforms can climb the social media ladder quicker than ever before. It is highly possible that a new platform will emerge beyond the ‘fashionable stage’.
Facebook’s Worsening Identity Crisis
Facebook and Meta are having a bit of an identity crisis, as the company continues to age badly. The future of digital marketing services in Miami on Facebook seems a little uncertain, with the Metaverse utopia appearing far away.
One thing that has become clearer over time is Facebook’s declining popularity. Meta is Mark Zuckerberg’s attempt to regain its initial credibility and keep up with YouTube and TikTok.
We can expect to see new platforms emerge in the future that will expand the market for Facebook. They don’t have enough substance to keep their audiences interested at the moment, but TikTok has already taken Facebook’s younger audience, something they want to regain.
PPC Geeks: The Future of Digital Marketing
PPC Geeks is deeply concerned about the future and present of digital marketing in Las Vegas. Their expert team keeps up to date with the latest developments in the sector.
