We recommend corporate videos to your business if you want higher conversions.

We help brands grow and deliver award-winning strategies that make a difference. This guide will help you understand the importance of professional corporate videos.

Let’s get started with the basics.

What is a Corporate Video?

Corporate videos are high quality videos that are not intended for the general public but are targeted at a specific audience. To generate more revenue and traffic, they should accurately portray your brand and be tailored to the preferences of your target audience.

Current Misconceptions about Corporate Videos

There are many misconceptions regarding corporate videos.

• Video production for corporate purposes is very expensive

• It takes a while to make them.

• They are not of sufficient value, and therefore they are not worth investing in.

These misconceptions can be corrected.

Video production is no longer as costly as it used to be. They also take less time to produce depending on which agency you work with. Video editing software has become more intuitive and powerful over time.

The producer should be familiar with how video is used to promote your brand. Kobe Digital has a team that includes experienced video producers who have produced many high-quality corporate videos.

A well-produced corporate clip can increase the value of a company’s publicity, especially in today’s world where social media promotion is crucial.

What is the value of corporate videos?

1. It’s easier to retain information

Do you prefer to read a guide or instruction manual? Or would you prefer to watch a video? Most people would respond with “video” in the modern age.

Video information is easier to retain and process than reading. This makes it easier for consumers to remember the video than to read the text. It also increases the conversion rate. 90% information is sent to our brains via visual communication and 93% of all human communication occurs through visual means. This explains why picture books were so popular as a child.

2. Search Engine Optimization

Let’s now move onto search engine optimization and video content. Google is the most popular search engine in the entire world, as we all know. Most people are shocked to learn that YouTube is second in search engine rankings. Google is the first choice for quick information. YouTube is their go-to if they need educational or how-to videos that are always in demand.

Video content is a favorite of search engines. Videos are educational, how-to, or simply valuable content that is ranked higher in search engines. Videos have a better chance of landing on the first page in Google. Video content can increase the user’s time on your website, which in turn will decrease your bounce rate. Videos are also more effective on mobile devices as it is often difficult to read on mobile.

3. Related

Videos make your brand more relatable. Transparency is more appealing to humans, who are more emotionally connected with brands. Humans are drawn to people, which is why it is important for brands to include a human element.

Your brand’s story, production process, and workday are all things viewers want to see. As they gain a better understanding of your company culture, teamwork and the incredible people that make it what it is, the more likely they are to do business with your brand.

Which brand would you trust the most at the end? Which brand gives you a short description of their product/service or which brand consistently shows you how they do it? I would choose the brand with the most relatable content.

4. Social Media

Social media is an effective way to get traffic. In fact, there are 4.5 billion social-media users worldwide!

Video content is a favorite medium for social media users. This presents a great opportunity for your company to share your corporate video content on social media. Clips from your corporate video can be easily repurposed to create a reel or TikTok, or simple quotes that can then be shared on LinkedIn and Facebook. This will help build brand awareness and increase traffic to your site.