Easy-to-use and navigable websites are valued by users. By communicating the value of your business and guiding them through navigation, you can improve the user experience for casual visitors to your website.
Your website is your best opportunity to make a first impression with potential customers and new users. Your website should be able to provide information to customers and convert them into customers, based on the goals and objectives of your website.
Is it your goal for your site to allow users to sign up, download content or make a purchase?
Before you can design your website around your ultimate goal, it is important to identify your primary goal.
A stranger visits your website and becomes a prospect. The stranger clicks on a button enters an email address and becomes an inbound lead.
Your website can help a stranger become a paying client. This is the typical sales funnel that most companies want every customer to go through.
Today we will concentrate on maximizing conversions and decreasing your sales cycle. This will allow you to increase your average website visitor value while also decreasing your sales cycle.
These are the 4 steps you need to take to make sure your user interface design converts web traffic into sales.
How to Make Sure Your UX Converts Internet Traffic into Sales
- Your website should be efficient
- Communicate your value propositions
- Micro-conversions are possible.
- Eliminate distractions
1. Optimize Your Website
Inefficient websites are not a good idea. If a website is slow or unreliable, many users will leave it.
Website efficiency is about fixing broken links, speeding up your site, and making sure that all redirects work correctly.
It means optimizing all aspects of your visible website, including the technical performance.
Your website visitors will leave the homepage after only a few seconds, regardless of how great everything else is. This is because the page took too much time to load.
2. Communicate your Value Proposition
Your most important messages should be prominently displayed, large and bold. Is your page clear and concise in describing the key features of your product?
Although people hate to be bombarded by text walls, users of today don’t mind short phrases separated by whitespace and graphics.
Your web design should be appropriate in color and accent colors. However, it should still look clean enough for users to easily scroll through.
It is a good rule of thumb to write your content as though a 7-year-old will be browsing your site.
Optimize your content to improve the readability and crawlability of your website structure.
Design can help communicate your value proposition.
3. Use Goal-Type and Micro-Conversions
Never try to sell people something you don’t know how to. People should enjoy your website and learn about you before they ask for your business.
It is important to include micro-conversions in your user experience strategy. This includes pop-up windows with email opt-in fields and social media followers.
You can better assess where your customers are at the moment in the buying cycle by defining micro-conversions and goal-completion types. This will allow you to more accurately determine their awareness, research, consideration, purchase, and final stages.
This information can help you give a deeper understanding and attribution to each visitor to your website.
4. Eliminate distractions
You don’t want someone to leave your landing page or feel overwhelmed by the next action. Why include links or Call-to-Actions (CTA) to pages that don’t align with your goal?
All links and content that distract prospects from the purchase button or the next step of the sales process must be removed.
Blog pages that contain content that is parallel or provides depth to your core services area can be very useful. can make SEO a lot easier.
Your most important content, such as your sales or service page, should be converted into customers. This can only happen by properly moving your visitors along your online sales funnel.
To convert customers, design your UX
Let’s sum it all up:
- A website that is well-designed and efficient
- Clear calls to action on the appropriate pages and a clear value proposition
- Push notifications, pop-ups, or other visual elements can be used to entice users without asking for information.
- Your goal conversions are clearly stated on a distraction-free landing page.
These tools will allow you to optimize your sales funnel for higher conversions and a greater conversion value.
