Web aesthetics and user experience are key factors in determining the success of a website design. A company’s website can have a significant impact on brand perception and credibility. Here are eight web design tips that B2B companies can easily incorporate into their website design.
Businesses know that websites are beneficial. It is well-known that websites are a major decision-makers for customers looking to purchase.
According to studies, more than 70% of people conduct online research on a company before making a purchase or engaging with them.
It is therefore important for all businesses to have a visually appealing website.
Your website can have a simple or cool design. However, your business can add key elements to make it shine.
What is Aesthetic Web Design?
The visual appearance of a website or mobile app is called aesthetic design. Aesthetic design is the company’s reflection. It includes the overall layout as well as the user experience.
The core business should be represented by a well-designed website that provides the desired components and hits the target audience.
What Benefits Does a Website With a Great Design Bring to Businesses?
Websites should have a perfect balance between visual and informative content. Our society is constantly on the move, so your website design must convey the message clearly without creating too much clutter.
Businesses can benefit from a well-designed website:
- Making a good first impression
- Assisting in SEO strategy
- Your audience will trust you and build credibility
- Compete with your competitors by putting your business in competition
- Show your customers that you care about their experience
In your next website design, make use of aesthetic designs.
10 Aesthetic Web Design Ideas
- Icons
- Color schemes
- Buttons
- Menu design
- Font options
- Artistic imagery
- Layout Schemes
- Text construction
1. Icons
Website icons are an essential visual element in a visually pleasing website design.
Icons are visual cues that help communicate concepts on a website. If used correctly, icons can help users avoid misinterpreting your concepts and communicate your goal effectively.
Icons are included on the homepage of Home Chef, a meal-planning service. These icons can be used to show users how they can simplify their dinner using the customizable service.
Icons are great for breaking up content-heavy sections and making your site easier to read.
2. Color Schemes
Your company’s colors should be used for your website’s color scheme. The aesthetic colors of your website should be more than just background colors or design. They also need to be easily read for text, icons, and buttons.
Although colors are unique, they should complement each other to convey the same message.
Identifiable colors such as those in the McDonald’s logo become synonymous with the brand.
The fast-food chain experimented with yellow and red as their brand colors since the 1960s. Users can easily identify the brand by their uniformity – their website uses yellow to highlight key offers and specials.
3. Buttons
The button can be used to help you navigate and draw your customers’ attention to specific items or sections of your website.
McDonald’s has yellow buttons on their website to encourage customers to click.
McDonald’s also uses buttons to highlight the next steps, in addition to showcasing new products and deals. McDonald’s promotes their seasonal Shamrock Shake and encourages customers to order it. This can prompt them to download their app, if not already.
A website’s design can include buttons that highlight the company’s goals.
4. Design of the Menu
Clear menu design is an essential component of a visually pleasing website. A website that is too chaotic and lacks structure will lose potential customers.
A menu design is a way to organize and navigate customers through a service or partner.
The homepage of Home Chef features a menu. The site’s structure is clear and organized according to key information that a user might need.
Site visitors won’t get lost when browsing through the deals, promotions, and menus of the food service.
5. Font Choices
Clear text is essential for a website’s overall design aesthetic. Avoid using fonts that are too large or difficult to read.
Your font should be simple, but it should stand out with the right sizing.
The Anthem is a Washington DC music venue that uses its homepage for promoting upcoming events.
Their “Just Announced” section uses bold fonts and colors that catch the eye. This section is great for concertgoers.
The website uses white and orange against a blue background to highlight upcoming shows. It also experiments with hierarchy by using “Just Announced” as its main header in bright color and an uppercase font.
6. Artistic Imagery
If used properly, images or photos can greatly contribute to the aesthetic design of a website.
It is crucial to properly use images on your website. It makes sense to include images in a company portfolio. However, if you offer a service such as accounting, it would not make sense to include pictures.
The Anthem features photos of their upcoming acts and a link to purchase tickets if they aren’t already sold out.
Potential concert attendees will be able to connect with the show by seeing the face behind the voice.
Images should be used wisely to draw attention to the core message of your site.
7. Layout Plans
A good layout is essential for aesthetic design. Poor layouts are more likely to lead to bounce rates that increase.
A well-designed layout plan will usually have a clear starting point that guides the user throughout the journey.
Apple’s latest iPhone interaction uses a website that scrolls with the mouse to guide potential buyers through each feature.
You can change the style and aesthetics of the phone by selecting one of the color options.
A well-designed layout can improve brand perception and UI/UX. A beautiful background design can make a big difference for customers.
8. Text Construction
The placement of text, along with font selections, can make a difference in the aesthetic design of your website.
Visual appeal is improved by small text blocks. Large chunks of text can distract the reader. Site visitors can be drawn to small blocks of content that are effective.
Apple uses short pieces of text to attract customers in their promotion for the iPad Air.
These documents not only provide key information such as the launch date but also encourage interested parties to learn more and place orders.
You must note other web design aesthetics like icons and buttons can help with text construction and consistency.
Try out some aesthetic web design ideas for your site
A beautiful Miami web design agency is only one-way businesses can attract customers and drive conversions. You can think creatively about the best aesthetic web design technique for your business. However, it is important to balance cool and simple designs that are in line with your target messaging.
