It is not easy to find the right partner when there are so many UX agencies available. It is important to understand what you should look for in a UX provider.
It can be difficult to choose the right UX partner for your digital products. If you make the wrong decision, your customers will delete your product, then download it again, and leave negative reviews. If you do it correctly, your users will love the product and be more likely to use it again and recommend it to others.
You have high stakes, so it is important to carefully select who you work with. However, it is impossible to predict a partner’s suitability before a project begins.
However, there are steps you can take that will help you to eliminate bad fits and give you the best options.
Six Steps to Choose a UX Agency
- Review their past clients’ reviews and look at their portfolio
- Learn more about their communication process
- Meet the team that will be working on your project
- Learn more about their processes
- Ask them questions about their frontend developers
- To showcase their talents, set up a workshop
1. Review Past Clients’ Portfolios and Read Their Reviews
You should first look at the work of a UX agency. This is the best indicator of what future work they will be doing for your project. It is important to do this research. Past UX work will give you a good idea of the agency’s technical skills and experience in projects similar to yours.
Online reviews are a great way to gather research. Clutch, a dedicated B2B rating platform, rates businesses based on a variety of indicators such as quality, cost, delivery times, willingness to refer, and willingness.
Every review includes a summary about the services and project outcome, along with five star-ratings. To get all the details, you can read the full case study. This includes the areas where the agency failed and the advice that the client would offer future clients.
I recommend downloading some apps from any agency’s portfolio. You can test the UX yourself. Is it the right look and feel? This is especially important if any apps in the company look similar to the one you want.
Give clients who have vouched for these UX agencies another call. You can also ask questions about the quality of the work and the progress of the project.
2. Find out more about their communication processes
Communication is an essential part of any partnership. You should feel excited about working with the agency. Ask them questions about how often they communicate with clients and when replies can be expected. Also, what tools do they use.
Email is no longer the only method of communication. To ensure instant communication, your UX team should invite users to create a separate channel using a tool like Slack. These tools enable the work to go on seamlessly and help keep the project on track.
3. Meet the Real Team That Will Work on Your Project
Clients who come with projects usually meet with the lead designers and sales team. It doesn’t matter how flattering this may sound, you should meet the actual team working on your project.
Once you have access, talk to the team leader about who will be responsible in terms of communication, deliverables, and overall project quality. This will prevent a situation where the team that convinced you to work for the agency is replaced by less-skilled juniors.
4. Learn More About Their Processes
It’s not enough to have a beautiful interface when creating a digital product’s UX. Before launching, it is important to test the UI thoroughly. You should ask any UX agency about their creative and technical processes such as user data collection, creation of user personas, and usability testing.
Remember that a good UX agency must be focused on your goals, and ask lots of questions. This information will allow you to plan your project, research, and create personas. After your approval, the team will create the interface designs and perform user testing. The interface designs will be ready for development once all of this is completed.
The above-mentioned process is followed by every solid UX agency. Anybody who promises to make mockups within a week of your request should be questioned about their quality and methods.
5. Ask questions to their frontend developers
The client must be able to afford the final execution, no matter how good the UX design is. Frontend developers are needed to help the design team get this perspective. Their knowledge will help clients determine what technical possibilities are given their resources, and they will ensure that coding can start immediately.
This eliminates time-wasting and allows the design to be handed over to the developers.
6. To showcase their skills, create a workshop
Face-to-face interaction is the best way to gauge a team’s abilities. Ask at least two agencies to host a discovery workshop. The agency will allow you to meet the team and present your business needs. Workshops allow clients and service providers to have open-ended conversations. This allows for cultural alignment and agreement about the project’s vision, mission, and measurable goals.
A good UX agency will jump at the chance to show off its talents. You should not partner with any agency that is reluctant to share its expertise.
Find the Right UX Agency
It is not an easy task to find the best UX agency, but with some research and analysis, it becomes easier.
The best agency will have the experience, skills, and ability to understand what you are looking for. This allows them to provide the UX that you require in your digital products. The wrong agency could cost you your money and cause the product to fail.
Mood up can help clients understand the stakes and appreciate the time they have invested in their ideas. They must strive to design UX designs that are user-tested and data-driven.
