Enhance Your Online Presence with Website Redesign

You know how important it can be for visitors to get in touch with your website and connect with you. Your website design must be easy to use in order to connect with visitors. What if your website design is complicated? Do you need a website revamp?

The director of digital design at the Times stated that the New York Times website redesign was launched recently. More companies see site redesigns as an essential step in their business strategy.

Trends in Design

Business owners must invest in more user-friendly designs and newer technologies to stay on top of emerging web trends. Many new trends have been created in the past decade and have had a significant impact on viewers. Let’s take an in-depth look at the current most popular trends.

>> Responsive Web Design

What makes responsive web design better for websites? In the past (circa 2010), there were two versions of a website: a desktop and a mobile version. Now web developers are focusing on creating responsive web designs. To give businesses an edge over their competitors, many CMS platforms allow for responsive web design. This new trend in web design is not only a result of the widespread use of smartphones and tablets, but also a result that the design and coding experience on mobile devices are becoming blurred.

>> Mobile apps

Mobile apps have brought back web design in both functionality and user interface. Developers are working hard with iOS and Android to support new design transitions and offer a great app experience for mobile users.

>> HTML5

HTML5 is a framework that allows you to create responsive web designs. Developers have the ability to add more functionality through interactive features. Different tags can be used (footer, header, section, etc.). This improves content organization and makes indexing for search engines easier. This is a very SEO-friendly feature!

>> Retina Display and 4K Resolutions

The Retina Display is a significant advancement in screen technology, adding visual aesthetics and screen clarity. Apple’s Retina Display is available on the iPhone 4S. It has a resolution of 960×640 pixels. The resolution of 326 pixels per inch allows the human eye to discern pixels on a small screen.   

>> OS Browsers

Chrome OS is a light operating system that is ideal for mobile devices and tablets. It runs faster than any other OS, and it comes with antivirus protection to combat emerging security threats. The operating system has been further improved by an update to the Chrome OS Developer Channel. Firefox OS is built primarily on HTML5 and takes full advantage of the platform. Many mobile app developers pay attention to this platform because it improves app performance.

Search Engine Rankings

Designers may find it difficult to create a design plan that will help a site rank well in search engines. One must know, for example, that sites with less content and graphic-based sites do not rank well in search engines.

Navigation

Users’ experience will be negatively affected until navigation becomes easy. Users should have a consistent navigation system to be able to navigate the site easily. Fixed-position navigation works well for mobile users because it adapts to the screen resolution.

>> Animation, Graphics and Typography

The latest web design trends include jQuery effects and the use of graphics such as banners, bookmarks and display badges. Web design services in Miami has become a major focus on typography, which is greatly appreciated by the public. Many web designers neglect typography, and don’t realize the power of fonts from the major font families sans serif and serif.

>> Infographics

Infographics are a way to present facts and figures in a visual format. It is a great way for users to learn more about the information and to share it with others. For creating impressive infographics, a good layout and typography are essential. There are many types of infographics available, including Visualized Articles, Flow charts, Process-based, Geography-based and Timeline-based Infographics.

>> Simplicity

Your website may not be able to serve its purpose if it has a complex design. The best website designs are simple and serve the site’s ultimate business goals.

Web User Behavior Changes

The way that users interact with the internet has changed in a noticeable manner. Over 78% of internet users conduct product research online. Did you know that over 78% of users (age range: 25-34) abandon websites due to inappropriate advertising? Although we don’t know why, we know that web design has an impact on user behavior.

Mobile Design Renaissance

About 25% of all website visitors are using mobile devices. This indicates that users trust their mobile devices to visit websites. They have greater comfort with mobile technology and expect more features from websites. The user interface is what users expect to see on smartphones and tablets. According to CompScore, Apple’s U.S. Smartphone market share has increased by 0.5 percentage point for a total of 41.2%.

What deliverables are there for a website design?

Your regular visitors may be distracting from your site. It’s probably time to realize that your current site doesn’t meet the most recent design standards.

What are the benefits of website redesign? Let’s find out.

User experience:

Website design should be about user experience. Website users should have seamless interactions. If they can, your website has met the UX standards.

Attention:

SEO is an important consideration when designing a redesign. SEO-friendly features that are more useful and user-friendly will help a site rank higher on Google and Yahoo.

Mobile optimization:

Most website redesigns aim to achieve user-centric mobile optimization. It promises fast connectivity, brand optimization and high download speeds.

Website performance:

Users can interact with the site easily and naturally by using user-centric features. Quality websites build trust and improve website performance.

Higher conversions

A well-designed website can increase conversion rates. Users look at features as the real benefit of a website when they visit it. This is a new approach that can increase conversions.

Why redesign your website?

The purpose of a redesign is to improve user experience by using modern design and features. These questions will help you determine if your site is well designed.

1. Is your website design credible, building authority? 

2. Are there any recent design trends? 

3. Is it easy to use? 

4. Does it help you achieve your business goals? 

5. Do you think your website is outdated?

Kobe Digital offers a variety of website design services to our clients. We have a decade of experience and deep research to help you understand your needs and design intuitively. Our services have been instrumental in increasing our clients’ online presences and business prospects.