Marketing case studies allow you to show and explain how your company has achieved great success in a particular situation.

Jacob McMillen, for instance, wrote last year about how Crazy Egg helped Pronto increase leads by 24%.

This is a large number.

Although it is not a complete case study, it illustrates the purpose of a marketing case analysis. Your audience should be shocked. Then, explain how your results were achieved.

Many case studies are available online, but you might not have realized your business could benefit. Many entrepreneurs feel intimidated by the long hours and hard work required to create a marketing case study.

Think about the potential leads that you could convert by proving your track records, building trust, and attracting traffic through.

Let’s examine how marketing case studies can help your business. We will also discuss how to create one and look at a few examples.

What is a Case Study in Marketing

A case study in marketing refers to a web page or document that contains several parts.

• Description of the subject: Describe your client’s past and highlight their pain points.

• Subject’s goal: Let readers know what you expect by identifying the goal of your client or customer for the project.

• Hypothesis about strategy: Explain to your audience what you expect to happen after your strategy is implemented for the client or customer.

• Implementation of the strategy: Let the reader follow the steps you took to help your client or customer.

• Strategy results: Provide as much detail as possible and preferably a quote from your client or customer.

• Conclusions: Describe what the case study taught you and how it can be used to help others.

Although you don’t need to include all categories, you must include as much detail as possible in your marketing case study.

Most often, you are conducting a case study of your business. It is important to show how your product or service helped a customer.

It is important to plan your case study from the very beginning. Also, don’t try to reverse engineer a case study that has a great outcome. Instead, keep track of your agreement with your customer all through the process.

How Case Studies Can Convert Leads Into Customers

A marketing case study is like a lure. This is a way to show your leads amazing results so that they will convert.

Imagine you are a customer trying to choose between two businesses that offer time management software. A marketing case study from one company illustrates how it saved a customer four hours each week. The case study for the other company is not available.

Which company do you most trust?

This consumer logic can be used to guide your business decisions. Marketing can be improved by thinking like a customer.

A marketing case study can give you an advantage over your competitors. This can help your leads make better decisions.

Too many businesses copy other businesses or their competitors. Instead, spend your time being creative and innovative. Neil Patel has created this video to show why you should stop copying Miami’s digital marketing strategies.

You can convert more leads if you are bold enough to stand out. Because no one else can do it, a marketing case study offers you this opportunity.

Why is trust so important?

Anyone can put testimonials up on their website by Ron R. or Jennifer K.

Digital marketing in Las Vegas is all about trust. You can’t build it. It’s unlikely that you’ll convert leads into customers.

Consider all the companies that have been affected by data breaches. Their stock prices plummeted, their profits plummeted and consumer sentiment was negative. This is because consumers lost faith.

Any company can also make bold claims about its products and services. Consumers are no longer interested in reading blatant copy or watching hyped-up videos. They want to see the evidence.

Your leads will trust you if you can show that your product/service delivers powerful results.

Marketing case studies demonstrate how you solved a problem for your client or customer. It’s as simple as that. Your company’s authority will grow if you provide more details. This will increase the trust of your prospects.

Four Case Study Examples 

Let’s take a look at some examples before we show you how to create a case study. These marketing case studies show the power of the medium.

These case studies will also demonstrate how different cases can look depending on design, details, goals, and outcomes.

1. HubSpot

HubSpot‘s Shopify case studies illustrate how a company’s story can be used to create a narrative. Loren Padelford, who was appointed head of sales at Shopify, immediately saw the weaknesses in Shopify’s sales cycle and decided to adopt HubSpot.

This case study shows how Shopify made use of HubSpot’s email plug-in to improve communication and save time. The case study includes a quote by Padelford, which can have an even greater impact on building trust among leads.

We have a very vague result. Padelford, the company that claims to have used HubSpot’s tools to great success, but no concrete numbers back this up.

This approach is fine, provided your client or customer can provide a rave quote.

2. Bit.ly

Ecommerce case studies are extremely valuable. Bit.ly used a traditional template to create this marketing case study. This PDF document contains several sections that will walk you through how Vissla enhanced its omnichannel marketing using Bit.ly.

Vissla was then able to centralize and visualize data in one location. This gave them greater control over social media marketing companies in Phoenix and resulted in better content sharing.

Keegan Fong, Vizsla’s media manager, said that Bitly Campaigns gives them a new way of looking at their marketing channels. We can instantly see the results of multichannel promotions using an intuitive dashboard. [For Social: @vissla]

3. Viperchill

Viperchill has a great case study that you should check out. This is a short, entertaining read that explains how the author created squeeze pages that generated over 700 leads and resulted in a 64 percent conversion rate.

Notice how he used hard numbers. It’s sometimes impossible to reduce results to a percentage or figure. But if you can do it, please do. Real numbers are easier to comprehend than long text explanations.

4. MarketingSherpa

This MarketingSherpa case report is extremely detailed. It describes how MarketingSherpa helped a natural foods company increase revenue by 18% through a website redesign. The entire project is visible from beginning to end.

There are many visuals. Visuals are essential since this marketing case study was focused on design. Your niche and business should guide you in the construction of your case study.

How to create a case study marketing strategy that converts

After you have reviewed a few case studies, what can you do to create your marketing case study?

The process begins with a case study marketing strategy designed to convert leads. It is important to not choose any project. Your business should be targeted at other businesses and customers that might benefit from it.

Let’s go through it step-by-step.

1. Select a success story closely related to your potential customers

Many companies have published numerous case studies in marketing. There is a reason.

Each case study targets a different segment within the company’s target market. Let’s suppose you sell shoes, purses, and hats. Someone who is shopping for hats won’t be interested in a case study on shoes.

You have two options: you can choose to work on a project that is already completed or one that’s at the beginning or halfway through. You should always start from the beginning. However, if you are anxious, you may choose to reverse-engineer.

First, decide which segment of your target audience to appeal to. Next, choose a case study topic closely related to this segment. Your marketing case study should resonate with the leads that you are most interested in converting.

2. Use storytelling to highlight the key points in the case study.

You can choose which parts of the case study to highlight. These details will be included in the headline of the marketing case study as well as the text.

If you help a customer increase their revenue by 200 percent, this is a very relevant detail. It’s important to highlight it in the headline as well as several times throughout the content so that readers remember it.

There might be several key points. Consider the problems your customer faced before you intervened, the approach you took to solve them, and the reasons why other solutions didn’t work. If you have the numbers to back it up, give them those numbers.

Once you have identified the key points, begin weaving them together into a story. Make it fun! Include sensory details, frustration points, as well as colorful anecdotes.

Marketing case studies shouldn’t be dry. The case study must be engaging so that the reader continues reading to the end.

Intersperse your copy with images if possible. You should make them relevant and easily visible on the screen. Images can be used to complement the story you have created.

3. The great results deserve to be highlighted

Results are important, as we have already said. It is better to express your ideas in numbers.

Create a custom graphic that will serve as your featured image in your post. This will allow people to share the image via social media. To entice people into clicking, add the incredible result to the text.

At the end of the day, you want to grab attention. You have won the first stage of the battle if people pay attention to your message. You have a good chance to convert the lead if you keep that attention.

4. Discover different styles of design

A marketing case study’s success can be determined by its design. To help the reader understand the story, you can break it up using H2s and H3s if you publish it as a blog article. To keep visitors interested, add images and leading lines.

Color is important. Use colors for text or images that match the color scheme of your customers.

5. Get feedback! Ask for feedback!

Do not stop the discussion at the end of your marketing case study. For more insight, join the discussion.

Ask readers questions about your company, products, and methods. Respond to these comments. Each one is a gift.

These comments can help you decide what type of case study to create next, or even allow you to cement a conversion by answering questions or objections.

Conclusion

You can increase your conversion rate by creating marketing case studies, but it takes time and effort. Although a polished case study takes time and effort, it can help you secure sales.

Trust is key when it comes to converting prospects into customers. You’ll lose your customers and leads if you lack trust.

A great marketing case study demonstrates your track record. This case study makes it clear that leads will choose your product or service over another.