Did you know content marketing generates 3 times more leads compared to traditional marketing? Content marketing can be a very effective way to help your business get new leads. The content marketing funnel allows you to produce the most relevant content at the right moment to convert your audience into customers for your business.

This post will discuss the content marketing funnel. We’ll also show you how to create high-quality content that drives results. Let’s get started!

What is the content marketing funnel?

The Content Marketing funnel is a system that takes leads through a step-by-step content flow. This funnel is designed to help you get leads to your products and services.

The content marketing funnel moves people towards conversion by using it. Many people will stop going further down the funnel. This eventually leads to a few high-quality leads that are ready and willing to convert.

The content marketing funnel consists of four parts:

• Awareness: In the initial stage, leads learn about your brand and become familiar with it.

• Consideration At this stage, users begin to look at all of their options. They will consider what you have to offer as well as the offerings of your competitors.

• Evaluation After evaluating all options, users can decide which product/service is best for them.

• Purchase: This is where your audience will look at the last bit before making a purchase and becoming a customer.

Marketers can target every part of the funnel using content to make sure they are guiding leads toward conversion.

Different types of content for each stage in the content marketing funnel

Every stage of the content creation process is categorized in a position on a funnel. These are the positions at the top, middle, and bottom of a funnel (TOFU), MOFU, and BOFU. Let’s take a look at the various types of content that you can create at each stage in the content marketing funnel.

1. Awareness (TOFU).

The awareness stage is where you are trying to create awareness about your brand among potential leads. This content is at the top of your funnel as you are just beginning to help people become familiar with your company. There will be hundreds of people who come across your company and want you to help them.

What type of content are you able to create at this stage?

1. Blog posts are great for increasing brand awareness. Your audience will find the information they are looking for when searching online. This exposes them to your business and brand.
2. Webinars provide great content for building your brand. Your audience will learn more about you by sharing valuable information.
3. Comprehensive guides – Guides are a great way to reach your target audience. These guides are great for getting people to know your brand.
4. Videos – Videos are great for engaging with your audience. To provide valuable information to your audience, you can make videos.

This content can be used to increase your audience’s knowledge to make them more knowledgeable.

2. Evaluation and consideration (MOFU).

At the evaluation and consideration stage, you are starting to showcase what you have to offer. To get people to choose you over the other businesses, you can highlight your products and services. You should speak directly with people when creating MOFU content. Let them know how you can help them.

It’s important to demonstrate how your company stands out from other businesses. These are the types of content that you can create to support this section of your content marketing sales funnel.

1. Case studiesCase Studies provide valuable information to your audience that will help them become more informed. Case studies can reflect well on your business.   
2. How-to articles Creating how-to articles is a great way for your business to be seen as a solution. People may find it difficult to follow certain procedures if you list them. It makes people more likely to choose your business if they know that you can do it.
3. Demo videos: Demo video is a great way for you to showcase your products and services. Your audience will feel more comfortable choosing your business if they have an idea of what you offer.

3. Conversion (BOFU).

The conversion stage is where you make your final effort to convince people to choose your company. Your final pitch will be used to convince people to convert. Your audience will be provided with information that will convince it to choose your company.

At this stage, you will see two types of content:

1. Testimonials If people want to choose your business, they need to see that you offer quality products and services. Video testimonials from customers could be content that convinces people to choose your company.
2. Reviews: Reviews can be a powerful tool to convince your audience to convert. It is a great way to get feedback from your audience and create content that will motivate them to convert.

To convince customers to choose you, use testimonials and reviews.

Three tips to use the content marketing funnel efficiently

It’s important to use the content marketing funnel effectively now that you are familiar with the various types of content that you can use in your business. These are the three best ways to use the content marketing funnel efficiently.

1. Consider your audience

Your content marketing funnel must include your audience. To get them to move through the funnel, you must appeal to them. You must consider your audience if you are to make the funnel work.

Consider the content that is most interesting to them. You must make your content attractive to readers if you want them to read your content and interact with it. You must consider the needs of your audience if you are going to create compelling content for each stage in the content marketing funnel.

Ask yourself these questions:

• Which problems do they face?
• Which questions are they asking?
• What can you do to make their lives easier?
• What is most important to them?

These questions will help you create content that’s more relevant to your audience. Content that works in different areas of the content marketing funnel will be more effective.

2. Find popular content

It’s crucial to research what is already available before you start searching for keywords and content ideas. Look for content that covers the same topics as what you are writing about to make your marketing more effective. These are your competition.

To see if they can answer the search query of the user, look at their content. Find out what they do well and where you could add information to make your content better. You can find content that is more successful for different parts of the content marketing funnel by researching your competitors’ content.

3. Interactive content

You want your content to be engaging for your audience. You should give them the incentive to interact with the content. This is particularly important for TOFU content. You need to grab your audience’s attention and draw them in.

Interactive content can include slideshows and polls. To engage with interactive content, your audience must click on it. This makes them more engaged with the content. This creates a memorable experience that helps to build brand recognition.

Interactive content is great at all stages of content marketing. Your business will be remembered more often if people have more interaction with it.

Today, create better content for your company 

Your content marketing strategy should include a content marketing funnel. You can use content marketing funnels to help you convert your audience. 

Kobe Digital can help you take your website to the next stage with content marketing.