It is amazing what a group can achieve when they work together. Crowdfunding allows like-minded people to come together and fund charitable efforts, innovative new ideas, and artistic endeavors through small donations.

You can easily set up crowdfunding through WordPress or an eCommerce plugin such as WooCommerce. You can gather your audience by using effective calls to action that allow for flexible donations. This will also track your progress, regardless of whether you are pursuing one goal or several.

WooCommerce is a great platform for crowdfunding 

You can set up a donation system for your website if you plan on crowdfunding frequently. WordPress with WooCommerce is a great way to make sure your solution has all the features you need. It’s:

Cost-effective

Hosting your fundraiser on your website will save you money on fees charged by other platforms. Kickstarter charges 5% for fundraising, plus flat fees per transaction and an additional percentage for credit card processing. This can add up if you are fundraising for a large project.

Crowdfunding on your platform is easy. You only need to pay for credit card processing. There is no additional charge for each transaction and there are no hidden fees. This allows you to keep more of every donation amount, which will allow you to achieve your fundraising goals more quicker.

Scalable

WooCommerce, combined with solid hosting, can handle any traffic boost or increased data storage required to launch a new campaign. WooCommerce allows you to grow and expand while WooCommerce tracks donations and donors’ contact information.

You can allow donors to create accounts, and store their information for future use. You don’t have to be a donor to create an account and log in.

You can customize

You will have full control over your crowdfunding campaign by keeping it on your website. Your existing donors and new donors will be able to learn more about you or your company via on-site messaging.

You can ensure that only your campaigns are being considered by the community by keeping it all under one roof. Shared donation sites shouldn’t distract your community from other ideas, drives, or opportunities. Your content will be all they see when they donate.

Flexible

Do you want to do more than take donations for your community? WordPress and WooCommerce allow you to combine other functionality and services into one system.

You can attract donors by offering the possibility to:

• Buy fundraising items and swag.

• Get access to exclusive content such as videos, photo galleries, and downloads.

• Receive updates about projects that they have funded or be notified of new crowdfunding opportunities.

• As they run third-party campaigns, support your partners.

• Spend in the currency of your home country.

• Your blog will help you learn more about your cause.

With WooCommerce, it’s possible.

Ready to get SEO?

Do not hide your drives and campaigns behind another platform’s algorithms. Your community doesn’t have to search for your information.

WordPress and WooCommerce both have great SEO features built in that work well with search engines. Your campaigns will be searchable and easily findable under your brand.

Combine this with basic SEO best practices to create a winning combination. Learn more about search engine optimization for beginners.

It is easy to analyze

WooCommerce Analytics will allow you to track who is donating and how much. Built-in reports will show you which campaigns and messages are having the greatest impact. These powerful statistics can help you improve your marketing, increase awareness, or target your audience precisely.

WooCommerce: How to Crowdfund

You will need the Crowdfunding For WooCommerce extension to get started. You will be able:

• Make a product to represent your fundraising project.

• You can set a maximum and minimum donation amount.

• You can set a goal and track donations to it with a progress bar.

• You can control what is considered a donation. You can add only the completed orders, or include those that are still in process.

• Your campaign can be embedded on your homepage, landing pages, sidebar, or blog post.

• Use social media and newsletters to link directly to your campaign.

• You can block campaign products being displayed at your regular storefront.

Setting up a crowdfunding campaign with WooCommerce is easy using the backend of your website.

Additional functionality

Are you looking to elevate your crowdfunding efforts?

You might consider expanding your efforts by:

• No-cost Gifts for WooCommerce. Your donors can choose from a variety of gifts to donate. You can also tie your gift to the amount they have donated. You can send gifts directly after your order is processed, or you can add them automatically to their shopping cart at checkout.

• WooCommerce Product Extensions. Your generous community can add a percentage of their donation to help cover any credit card fees you may incur while processing their donation.

• Pay later, buy now You might consider a payment gateway that allows donors to make a commitment now and have their card charged later.

Flexibility? Check. Cost-effectiveness? Check. It is easy to use. Definitely. Crowdfunding via WooCommerce is easier than ever.