Now you have created a stunning template and uploaded beautiful product photos. You also wrote compelling product descriptions and set up the checkout process. Now what?

It’s now time to develop a Shopify marketing strategy that will drive qualified traffic to your site and increase sales.

This process has been a challenge for me personally three times, and Kobe Digital has done it many times. Six core components are key to a Shopify store’s success in marketing. Let’s take a look at each of these components as well as the smaller, less important ones that can help you get results for your Shopify store.

Understanding Your Target Audience

You need to know who your target audience is in order to get the most from your marketing dollars. Your target market is the person who would most likely purchase your products. It also involves understanding their thinking and how they use the internet.

These are the five most important things to know:

• Who are your customers? Are you male or female?

• What information is required to help them purchase your products with confidence?

• How will this product fit into their lives?

• What is a typical day like for this person?

• What are the common interests of your target audience?

These are the things that will help you target your audience, engage with them and move them along the conversion funnel. 

Content Marketing as a Teaching Tool

Content Marketing is your way of ensuring that you create and publish content that speaks to your target audience. Spend time researching and creating a content calendar. This will outline all of your content for the month. Your content calendar will help you and your team stay on track. It should be focused on relevant content that answers questions and educates about your product.

Your content will not only educate your audience but can also be used for search engine rankings and traffic improvement or as landing pages in your paid social media advertising, paid searches, or email marketing initiatives.

Email Marketing to Nurture Your Customers

Email marketing is one of the most effective marketing strategies for eCommerce businesses. This allows you to reach people who have previously visited your website and expressed an interest in receiving future marketing messages. 

You can target specific products or offers to your potential customers by creating an eCommerce email marketing list. Segmentation is key to email marketing success. Segmentation lets you target certain people and create targeted offers for them.

To segment your email marketing list correctly, you will need information about your subscribers. data can be pulled from Shopify CRM, or any other CRM system that integrates with Shopify. This includes form data, purchase history, and purchase history. You can segment your subscribers more effectively and send targeted messages that feel more personal.

Driving traffic from the major search engines

Major search engines perform billions of searches per day. These search engines are where people go for information, directions, and shopping online. Although organic search engine traffic can be a long-term strategy for marketing, the benefits far outweigh the time required to see results.

Google is the most popular search engine and will be the source of the majority of your organic search engine traffic. Search engines display relevant results based on search terms users enter into their browser bars or search bar. You must include keywords on your website that are related to or match the search terms the users have entered.

eCommerce search engine SEO includes buyer-centric keyword research. This identifies keywords that are relevant to your products. These keywords can then be used in certain areas of your website, and content is created in support of those keywords to improve your ranking in major search engines.

People who search engines for products and services often find the information they need on the first page. Websites on the first page will have more traffic and sales than sites on pages two or three. It is important to rank on Google’s first page with a well-designed, optimized website. This will help increase sales and assist eCommerce businesses to grow.

Google Keyword & Shopping Ads are a great way to acquire customers 

Google ads, which have more digital advertising revenue than the 100 billion mark are a great way for your brand to be seen by thousands of internet users every day. Google offers both organic and paid opportunities to reach potential customers.

Paid Search Ads can be another way to get your products or services in front of potential customers. However, you will need to pay for them. Google will show paid ads at the top or bottom of search results when a user enters a search term. Organic sites are presented in the middle. These paid advertisers are charged each time a user clicks on an ad to visit their website.

Bidding on keywords and placing shopping ads can increase sales by a significant amount at a reasonable cost per acquisition (CPA). If done wrong, it can quickly become costly and unprofitable. It is important to establish a budget and the cost per click that you are willing to pay to remain profitable.

Google ads can be a great long-term and short-term marketing strategy for Shopify shops. Paid ads are a great way to reach your customers. Paid ads can help you drive leads and sales while you wait for your organic search engine rankings to improve and your email marketing lists to grow.

Paid Social Media to Create Brand Awareness

Social media is now the most popular form of word-of-mouth. Users can get feedback and social proof about products and services through social media sites such as Instagram, Pinterest, and Facebook. Many consumers consider social proof a crucial part of their purchasing decision. If you integrate it into your Shopify marketing strategy, it can be a powerful tool.

Facebook, Pinterest, and Instagram all offer ads on their platforms, which allow brands to have conversations about each product they sell. These ads can include copy, photos, and videos and create experiences for users.

Social media marketing is disruptive marketing. Disruption means that users are not actively searching for your products and services, such as through paid or organic search engine marketing. It can be used properly, and it can be a great tool to reach customers via social media, build brand awareness, and move potential customers through the funnel.

Social media marketing is a popular way for companies to retarget customers. Retargeting allows you to bring back customers who have previously visited your website, abandoned their carts, and allow them to make a purchase.

Simple Shopify Marketing Tips

Shopify offers a simple and often overlooked tip: provide excellent customer service. Your customers’ feelings about your interactions can make the difference between retaining customers and losing them to your competition. Customer service can be provided via chat, email, and/or phone. Customer service is an essential part of the customer experience. It should be part of your marketing strategy.

We need to get involved

Clear and concise calls to action should be displayed throughout your website. A web page may contain 3-4 calls to action. Customers can be confused by multiple calls to action. Customers want to know the next steps. Your visitors should be able to follow clear steps. You might consider mapping out the calls to action for each page on your website.

Shopify: How to Get Sales

Shopify is one of the most reliable e-commerce platforms. Forbes claims that Shopify is the key to E-Commerce. Despite all the power Shopify’s shopping cart gives you, it is still up to you to make Shopify sell.

Building Trust

Trust is key to e-commerce success and generating sales for your Shopify store. Visitors will leave your website if they don’t trust you, which can lead to a low conversion rate. A few things a visitor will look for to determine if they are comfortable shopping with your site.

Refund Policy

Customers who are new to shopping with you for the first time can’t touch or see the product. They will want to be able to return the product if they aren’t satisfied with it if they order from you. A refund policy allows customers to understand how they can get their money back if they are not satisfied.

Shipping Policy

Your shipping policies are important to anyone who is considering shopping in your store. This information is helpful for some users who prefer to read it before they go shopping. The footer navigation should include the shipping policy. Your shipping policies should be accessible outside of the shipping cart to make it easy for users to locate them quickly before they reach the checkout.

About Us Page

You can share more information about yourself and your business on the about us page. It allows visitors to connect with you and your brand. Visitors want to know why you started your business. They want to know the “why”. This page is often used by brands to reach their customers’ hearts and minds. A compelling About Us page allows you to tell your customers why they should do business with you.

Contact Us Page

Visitors can use the contact page to learn how they can reach you before or after purchasing their product. Potential buyers have specific questions that they want to be answered before purchasing. Those questions include:

• Which part of the world are you from?
• Are you able to travel?
• Which address is it?
• What are your business hours?
• Are you able to provide customer support?
• Which communication channels are you offering?
• What is your phone number?
• What is your email address?

It can be helpful to answer any questions potential customers might have via your contact page. Visitors will feel more at ease doing business with you in the future or now if you provide detailed contact information.

A comprehensive and robust Shopify marketing strategy will help you achieve short-term and long-term success. A great customer experience is a key to success. Creating a marketing mix will drive new customers and return visitors, as well as maximize your return on investment.

Are you looking for a Shopify marketing agency in Miami? Kobe Digital has assisted hundreds of Shopify businesses to increase traffic and sales.