I asked Kobe Digital once to list their top writing problems.

The many responses led to the creation of a pattern: 

•  What do I need to get started
•  What do you do to cut the fluff
•  What is the best way to finish?

These three issues are all symptoms of the same problem. This boils down to your inability to understand what you are trying to achieve with your writing.

This is not a serious condition.

This five-step process will clarify your goals. This will help you write clearly.

This technique will help you overcome writer’s block so you can complete any writing project with only the essential elements

Step 1: Start at the end

Before you begin writing, it is important to know the basics of the process.

It’s important to understand the purpose and intent of the content.

You have an idea. But what’s the ultimate goal?

Educate and persuade people using a market perspective.

A great idea can turn into a train wreck when you sit down to write.

What’s the “why” behind the idea? You can either solve this first or move on to another idea

Step 2: Identify questions

You have a goal.

What’s stopping you from achieving the goals that you set?

You must make sure your audience understands the concepts you’re explaining.

These questions are what you must answer to reach the goal you set out in Step 1.

We believe that an objection is a barrier to buying in copywriting circles.

Education is not about answering questions. This is particularly true when you are researching how to write an introduction for a book.

Step 3: Write your headlines and subheads

Once you know your goal and what questions you need to ask, you can begin to write them down on virtual papers

Step 2 is used to open a word processing program. All the work from brainstorming article ideas to now, I do in my head. Choose what suits you best and get started.

How can you make a promise to your audience? By sharing this piece with them?

Each question you must answer to achieve your mission (and your headline), will be under the heading.

Subheadings don’t have to be structured as questions. However, this technique can help you create subheadings to focus your draft.

It can take time to decide if a question belongs within its subhead or is part of the content following a subhead. 

Step 4: Fill in the blanks

Are you looking to create lean content with

Answer all subheading questions and then only answer the question.

Don’t stray too far. Don’t go off-topic

Answer the query. Answer as clearly as possible.

Step 5: Now,… edit

These steps will make sure you don’t get fluff.

It is possible to clarify or add additional details.

It is possible to refine your word choices. There are opportunities to use better and more descriptive language.

Finally, it’s time to modify the content.

• Does your headline for work still live up to its promise?
• Keep the momentum going with your opening
• Can you make the headlines, openings, and subheads better?

Choose the best writing process

Everyone approaches writing problems differently and discovers a way to solve them.

It works well for me. This demonstration helped me write the article quickly.

You need to choose the best way for you.