Since its inception, LinkedIn has been a powerful tool for B2B leads ever since. LinkedIn now has over 260 million users. This is a unique social media platform because its members are business-oriented in a particular field.

Jason Miller, LinkedIn Marketing Solutions’s guide “The Sophisticated Marketer’s Guide to LinkedIn” presented some fascinating numbers. Miller stated that 65% of businesses received leads through LinkedIn between 2010-2013. A staggering 93% of B2B marketers believe that LinkedIn is an effective tool for creating leads. Of its members surveyed 50% said they trust companies they interact with through the service.

1. Target B2B Audience for Print

LinkedIn is for everyone. LinkedIn has everyone.

Regalix surveyed 81% of B2B marketing professionals in 2015 to discover that LinkedIn is used to launch new products in target markets. 

2. Establish a reputation in B2B Marketing

LinkedIn was designed to recognize business professionals for their achievements and to promote trust.

3. Building business relationships

Building business relationships can help you maintain a consistent brand presence by sharing content, exchanging messages, and interfacing with professionals. Your LinkedIn account will save you time, make it easy to schedule meetings, and create effective presentations.

4. Linkedin Leads Come Easily

LinkedIn is a magnet for leads. Hubspot claims that LinkedIn is 277% less likely to convert contacts into Linkedin leads than Facebook and Twitter. Green Web Marketing warns that failure to improve your company’s online presence could have irreversible consequences. Optimize your company’s profile by using relevant keywords that are related to the services and products offered.

Conclusion: The Amazing Benefits of Linkedin Marketing

You can reap the powerful benefits of Linkedin Marketing. LinkedIn allows you to tell your story once and then let others recommend you. 

This type of business transaction may seem foreign and impersonal, but it is what the market needs. LinkedIn users have direct communication with customers and can provide inputs and speed up the process.