Social media can be used for content marketing as well as other types of marketing. It is the best way to share content and interact with followers than through a channel. To gain more recognition, they can share it with friends.

While Twitter and Facebook are the most well-known social networks, it doesn’t mean that they’re the best.

LinkedIn can be a great resource for content marketing. LinkedIn offers trustworthy content on business topics and is often overlooked.

This guide will show you how to get started with LinkedIn content promotion right away. 

1. Original content published

LinkedIn created a publishing platform several years ago to allow users to publish articles, blogs, and other content on their accounts.

This means you can make content on LinkedIn that people see every time they visit your page 

You can use this resource to create original content.

LinkedIn should not replace your blog. Use the site instead to complement your content strategy.

2. Create new content

LinkedIn’s publishing platform is a great tool for your content marketing strategy. It is not meant to replace other content platforms.

LinkedIn is still a great way to share content from other websites. You can still see your account updates to your followers. This means that you still have an audience eager to interact with you.

Link to your LinkedIn profile whenever you create an infographic or guest blog post. 

Encourage others to comment, like, and share your work 

This conversation will increase activity on the account and could spill over to other online entities

Create a content schedule to ensure that you’re posting new content on social media.

3. Participate in LinkedIn Discussions

LinkedIn was designed to ensure professional conversations. 

Join discussions that include a value-added component. Ask questions about other posts and make connections with content creators.

You can link to your content if it is relevant to the discussion. You can link to other content if it is relevant to the discussion.

4. Optimize old posts

Website visitors will see the most current and relevant content from your website first.

Search engines favor older content with accumulated views, links, and other information.

Old content doesn’t have to be optimized to search engines. After you have done that, you can reuse old content to attract new customers.

This is an excellent idea. It saves time and allows you to reuse content that has been tested and works. With this, you will get more visitors, engagement, and hopefully, more customers.

5. Links to other websites

You don’t need to focus on your content when you use social media. Other content can be discussed as well.

LinkedIn is a great place to build your profile and share your knowledge on different subjects. This allows you to create a comprehensive library of useful resources in one place.

The creators of the content may see your link and reach out to you. Although it won’t lead to a new client, it can help build your credibility and show that you’re a reliable source of information.

LinkedIn can be used for content marketing.

Kobe Digital is an expert on marketing on LinkedIn

Get in touch today to get a LinkedIn marketing strategy!