Loyalty refers to choosing one company over another and recommending it to family and friends.

Loyal customers will pay more for the same quality service. 

How can a brand build loyalty and keep customers coming back regardless of price or availability?

Loyal customers make happy customers.

Customer loyalty takes time. You need to plan carefully to create customer loyalty programs that will keep your customers loyal.

This article will cover some of the most popular loyalty programs worldwide. Get some inspiration and create your loyalty program.

Let’s get started.

Get Inspired with the Best Customer Loyalty Programs

1. Sephora Beauty Insider

The Sephora Beauty Insider program is extremely popular with more than 25,000,000 loyal customers, which may surprise some of you.

This is a traditional points program that rewards customers for every purchase. This innovative customer loyalty program is unique.

Sephora’s high prices are a problem. Members of the Beauty Insider program have the opportunity to use their rewards points for things such as

• Gift certificates
• No shipping or sample charges
• Redeem points for special events or Meet & Greets.

Sephora offers loyal customers the opportunity to spend points however they like.

2. The North Face

Customers may also redeem their rewards points through The North Face’s XPLR Pass program. This program is tailored to their lives.

Customers can earn loyalty points by purchasing, attending events, checking in at certain locations, and downloading the North Face App.

Customers have the option to redeem their rewards for unique travel experiences such as Nepalese mountain climbing.

Members of The North Face enjoy cool benefits, such as

• Limited Editions Available for Early Access
• Products to be tested before they are made available to the general public
• Field testing products

The North Face offers rewards specifically tailored to its customers. 

Here’s how to use the loyalty program idea in your favor:

Small businesses can find it difficult to sponsor a trip to Nepal. It is possible to build relationships with your customers and to create rewards and royalties programs that will help strengthen those connections.

3. Starbucks Rewards Loyalty Program

Starbucks Rewards is a customer loyalty program that’s loved by many.

Retailers now have more options to manage loyalty programs via a mobile app

Starbucks customers must use the mobile app for coffee purchases to earn stars or points. 

Starbucks collects a lot of customer data because so many people use the app to make purchases. 

• Go-to drink orders
• Customer lifetime value
• Seasonal favorites
• Locations that are often visited

This data is used by the brand to communicate more effectively with customers and offer them relevant perks.

You can use this idea to your advantage in your business

A mobile application can be a great tool to collect customer data, centralize it, and keep them coming back. 

It is possible to have a point-of-sale system.

4. DSW Loyalty Program

Designer Shoe Warehouse has a VIP loyalty program that rewards customers with points on every purchase, and ties reward for customers who spend more.

DSW’s loyalty program does not include a loyalty card. Customers might forget about this program.

What can DSW offer customers to keep them engaged with their loyalty program?

Customers who forget to sign up for the loyalty program won’t feel pressured to spend more or make more. In 2017, the brand launched an email campaign to remind customers of the program.

This email campaign was

• You will need to accumulate points to get the next $10 off coupon
• Customers who signed up for deals at the moment are eligible
• Here is a snapshot of their interactions: points earned, saved money, etc. ).

Here’s how to use the loyalty program idea in your favor:

This campaign was a success because of the level of personalization. DSW turned data collection into a marketing strategy.

5. Barnes & Noble (Paid Loyalty Program).

Barnes & Noble offers one of the best loyalty programs. It is a paid program, unlike other customer rewards programs. 

VIP members can join this program for $25 per annum. The effectiveness of the program will depend on how well you market it to your existing customers.

New customers may not recognize your brand. You should focus on existing customers.

Barnes & Noble offers these paid programs:

• Shipping Free
• Get 40% off hardcover bestsellers
• Birthday Specials
• Discounts and Early Access

Customers can be encouraged to sign up by sharing testimonials and Socio Proof. To draw attention to your loyalty program, popups with social proof are an excellent way to do so.

6. Body Shop (Loyalty Program Based on Charity).

Discounts are not offered by all royalty programs. For example, the Body Shop loyalty program. Their program included animal welfare to build stronger customer relationships.

You can implement a loyalty program based on charity. This highlights the brand’s values.

7. E.l.f. 

Uses the tiered loyal system. The loyalty levels of customers are what determine how loyal they will be to you. 

You should have tiers in your loyalty program to keep customers interested and keep you top of mind. 

E.l.f. E.l.f. offers three levels of membership in the Beauty Squad Club:

• Additional
• Epic
• Icon

The higher your points, the more rewards you get. We include the percentages for each level to encourage customers to sign up for the tier program.

6 Customer loyalty programs that work:

1. All new customers receive a 10% discount on their first order

Make new customers loyal clients immediately.

Customers can get a 10% discount on their first order by providing their email addresses. 

A loyalty program can help you retain customers and improve your marketing efforts in the future.

How do you get them to notice your offer?

Email popup forms These are great ways to get people’s attention and receive emails in return for discounts, coupons, or other incentives. 

Take a look at these pop-ups from well-known brands.

2. Receive Special Offers in Return for Reward Points

You can also launch a loyalty or points reward program

Customers can also receive special offers by exchanging loyalty points.

Important: These are only available to members of loyalty programs.

This program can be a game changer for members that are motivated to spend more or earn more loyalty rewards points. We will now show you some examples of customer loyalty programs.

There are more ideas for customer loyalty programs.

3. Celebrate customer’s birthdays with coupons/ discounts

How often have you received birthday offers that were exclusive to your name? This is a popular way for customers to show loyalty.

This is an excellent way to personalize your brand. Your customers can get personalized gifts in many different ways.

• Coupons – Discount
• Greeting cards
• Shipping is Free of Charge
• E-books or case studies
• Only birthdays are eligible for loyalty points

Top customers can get goodies if they have a tiered program. They can pick it up at the check-out or in-store for their birthday.

4. Referrals get special rewards

Referrals enable brands to increase sales and attract new customers. Referrals offer a loyalty program that allows loyal customers to earn reward points by referring new customers to their brand.

This is a customer loyalty program that works for small and large companies.

How does this all work?

All you have to do is send a message asking loyalty members for referrals. The loyalty program will offer the same discount to those they refer.

A loyalty program doesn’t have to be complicated. Customers can set up their loyalty programs that reward loyal customers with coupons and discounts.

New Generation popups and Email Marketing Services have been the most used marketing channels for these customer loyalty programs.

5. Free trial of Leverage

Offering free trials is a great way of building customer loyalty, especially if your services or software are subscription-based.

It is difficult to purchase these types of products or services because they are not available for people to try the product.

Free trials can help overcome these marketing challenges. Customers who love your product will pay for them and remain loyal customers.

6. Run a Bonus Point Campaign

Bonus point campaigns can be a great way to reward customers.

There are two ways to run a bonus program:

• Loyalty members earn more points for promoting services and products they have purchased.

• Loyal customers who purchase multiple products from your shop will earn additional points

Customers can feel motivated to make more money by having a customer loyalty program. Be sure to mention it on your product pages.

Limit the campaign to members only to make sure they feel special. 

Conclusion

Customer loyalty programs are a great way for your brand to stay top-of-mind. Customers must feel valued to continue coming back to you.

What loyalty program do your customers use? Please leave a comment.